WOODLAND HILLS, Calif., May 16, 2012 /PRNewswire/ -- JMPR Public Relations today announced it has been appointed as the agency of record for The Coker Group, overseeing media outreach for the family of companies that includes several tire and wheel manufacturers, a bicycle company, hot rod and speed shops as well as a cross-country rally.
JMPR will be responsible for the promotion of The Coker Group and its subsidiaries including the launch of new products and creating brand awareness within the collector car and aftermarket restoration industries and other key audiences. Further to this, JMPR will assist with the company's representation and brand development by directing and coordinating media outreach at collector car events and consumer tradeshows across the country.
"The Coker Group has some of the most respected brands in the collector car hobby," said JMPR President and devoted automotive enthusiast Joseph Molina. "So much of our hobby literally rolls because of them!"
The Coker Group is best known as the home to The Coker Tire Company, the world's largest distributor of antique and classic tires for automobiles, trucks and motorcycles. Its products retain the appearance of old tires by using the original, refurbished, or new molds built from original drawings, but are made with brand new and modern materials that are tested thoroughly and meet today's demanding standards.
About JMPR Public Relations
JMPR is a leading transportation and consumer lifestyle public relations agency based in Los Angeles with affiliate offices throughout North America. For 35 years, JMPR has specialized in building brands and raising consumer awareness for its clients. JMPR is a results-driven, strategic media relations firm whose core competencies include automotive, aftermarket, lifestyle, travel and consumer products. Select current JMPR clients include Bentley Motors, Bugatti Automobiles, Pep Boys, Airstream Trailers, Barrett-Jackson Collector Car Auctions, Kampgrounds of America, Boyd Gaming Corporation, Piaggio Aero, Galpin Motors and Meguiar's Inc. Visit us at www.jmprpublicrelations.com or 'like' us on Facebook. For the very latest news on JMPR and its clients follow us on Twitter @JMPRNewsAlerts
SOURCE JMPR Public Relations