The Collective By The Honest Company Launches At Honest.com

SANTA MONICA, Calif., Nov. 25, 2013 /PRNewswire/ -- Today, The Honest Company launches its latest labor of love – an exclusive line of new products called The Collective, a special designer collection of limited edition products for baby and home.  In collaboration with specially curated artisans, entrepreneurs, and brands that share The Honest Company's unwavering commitment to beautiful, safe, eco-conscious products as well as its passion for creating a better world, The Collective features a rotation of custom-designed, limited edition family essentials that every baby and home needs, all available exclusively at Honest.com.  

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"We are thrilled to partner with some of our favorite, best-in-class baby brands and amazing artisans from Brooklyn to Toronto to Southern California on bringing a unique, diverse vision of family essentials to the marketplace," said Jessica Alba, founder and President of The Honest Company.  "We see The Collective as another way for us to deliver on our promise to continually inspire and delight."

A rotating designer collaborative, The Collective by The Honest Company is launching with baby accessories, gear and toys that meet the strict toxicity, safety and sustainability standards from The Honest Company, all beautifully designed in the Honest signature, modern color palette.  Initial collection pieces include an organic cotton baby carrier from Beco; a versatile Honest Utility Tote handcrafted by LayerXLayer; easy clean eco-leather b.box essential diaper carrier; colorful and sustainable manny and simon wooden push toys; handmade one-of-a-kind wool and fleece Cate & Levi hats; chic and multi-functional organic knit Honeyami blanket, and sturdy and stylish Baby Jogger City Mini GT stroller.  Aden & Anais and Babyletto are among The Collective by The Honest Company brands launching in early 2014, and many more offerings to come include exciting décor and nursery furnishings.

"Engaging directly with our customers on a daily basis, we've been hearing a growing desire for baby gear and nursery must-haves that offer Honest's promise of transparency, uncompromising health standards, and of course our Honest style. Inherently, Honest loves to find and showcase meaningful stories, so why not bring some of these delightful innovations to consumer goods?" said Christopher Gavigan, founder and Chief Product Officer of The Honest Company. "The Collective was also born out of our desire as parents to find refined and beautiful products featuring heritage craftsmanship with modern sensibilities, all sprinkled with a touch of fun."

Honest Members with active Bundle subscriptions will receive exclusive benefits including early shopping access, special rates and unique offers.  Prices range from $30 to $369 for the new designer collection items available at Honest.com starting today.

Learn more at Honest.com.

About The Honest Company

The Honest Company (www.Honest.com), founded by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane, was created to ensure that parents have access to non-toxic, eco-friendly, effective and beautiful family products that don't break the bank. Honest.com offers essentials for every family member including diapers, wipes, bath, skin care, home cleaning, and health & wellness products conveniently door-delivered through a monthly subscription service of customized product bundles or for single item purchase. As a certified B Corporation, The Honest Company strives to promote sustainability, engage employees and community, and support non-profit initiatives working to solve critical health and social issues affecting children and families. Available in the U.S. and Canada.

SOURCE The Honest Company