NEW YORK, Sept. 28, 2016 /PRNewswire/ -- Media coverage is a key component to earning not only awareness, but new clients. In today's segmented media landscape, targeted media pitches and a hyper-focus on relationships with influencers are staples in all successful communications strategies. Media contact databases with list-building and engagement capabilities are an effective way to develop and execute a targeted media outreach campaign. Businesses large and small rely on these databases to sort through millions of journalists and influencers1 to identify the most relevant contacts and earn media opportunities.
PR Newswire's Media Targeting & Database Solutions Buyer's Guide discusses:
- Questions to ask prospective users of the database, such as what a successful media outreach program will look like
- Questions to ask potential vendors about capabilities
- What to expect when taking a demo of media targeting solutions
- How to make the most informed and strategic purchase decision
Identifying and creating long-term relationships with the right media and influencers is the foundation for impactful communications programs. View the full guide to learn how to analyze your options and ensure that the solution you choose will help you meet your organization's near-term and long-term business goals.
About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/the-comprehensive-guide-to-choosing-the-best-media-targeting--database-solution-300335566.html
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