The Curious Creamery Exhibits at SIAL Paris, Wins Innovation Award
PARIS, Oct. 17, 2016 /PRNewswire/ -- The Curious Creamery, a division of New Direction Foods, is excited about the continued growth of the company and honored to be a SIAL Innovation Selection at SIAL Paris 2016 – the world's largest food innovation exhibition.
Taking a popular dish that has gone unchanged for many decades, The Curious Creamery is revolutionizing the world of ice cream by eliminating the need for bulky, costly ice cream makers while also allowing consumers and restaurant operators to choose their preferred ingredients. And at the same time, the carbon footprint of ice cream consumed is greatly reduced, which is something the company's Founder and CEO, Jareer M. Abu-Ali, PhD, is proud of.
For those seeking healthier alternatives to the typical ice cream found in the freezer aisle, The Curious Creamery puts an emphasis on empowering consumers so they can create ice cream recipes that provide positive nutrition while reducing negative nutrients.
As a foodservice product, The Curious Creamery enables the creation of ice cream products that bypass the traditional requirement for capital-intensive factory equipment and refrigerated storage/transport thus enabling a greener, more sustainable approach to ice cream production that translates into greater production and ingredient flexibility at far lower costs. At the same time, smaller producers or restaurant operators can also benefit from the lower cost and reduced barriers to entry that they traditionally face.
Aside from being a SIAL Innovation Selection, The Curious Creamery was also nominated to illustrate a trend in the food industry and its products will appear in a special "Today's Trend" display at the exhibition. Additionally, products will be on display in the SIAL Hall of Innovation as well as the company's booth: Stand H045 in Hall 5B.
Attendees are invited to visit The Curious Creamery's booth to try a variety of creations and learn more about both the company and its founders – ice cream is a great foundation for building new friendships!
For more information on The Curious Creamery, please visit the company website: https://www.thecuriouscreamery.com
About The Curious Creamery:
Founded by New Direction Foods, The Curious Creamery was created in an effort to find a way to commercialize ice cream and frozen desserts without the carbon footprint normally associated with these products as well as to empower consumers to create ice cream that fits their particular tastes and needs. The company is known for its ice cream mix and ice cream cake mix.
About New Direction Foods:
New Direction Foods is a company focused on revolutionizing the food industry through the introduction of disruptive products with the power to change food as we know it while also making a positive impact on the world. With a variety of products in the pipeline, The Curious Creamery is the first of many innovations that will be rolled out over time.
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SOURCE The Curious Creamery
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