PORTLAND, Ore., March 20, 2012 /PRNewswire/ -- RENTRAK CORPORATION (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a TV Essentials contract with The CW Television Network which will include access to Rentrak's census-based TV ratings service as well as the company's proprietary information including Polk Automotive and Exact Commercial Ratings.
"The CW network on our client roster demonstrates the continued acceptance of Rentrak in the marketplace by networks and agencies. The CW is choosing to use Rentrak's currency for our unrivaled granularity, stability and targeted advertising ratings," said Chris Wilson president of National Television at Rentrak.
"In today's constantly evolving media landscape, precise and stable audience measurement is absolutely crucial," said Mark Pedowitz, President, The CW. "We were drawn to Rentrak because of their larger sample size and believe their service will be complementary and supplemental to what we see today, thereby giving us a more complete picture of The CW's viewership."
TV Essentials is Rentrak's census-based television ratings measurement service that provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 19 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
About The CW
The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America's fifth broadcast network, targeting young adult viewers, specifically young women, 18-34. The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block that delivers a total of 20 hours of programming a week over six days.