The Dannon Company Introduces Activia® Parfait Crunch

WHITE PLAINS, N.Y., Feb. 4, 2011 /PRNewswire/ -- The Dannon Company today announced the launch of Activia® Parfait Crunch, a delicious blend of creamy Activia® lowfat yogurt, fruit pieces, and lowfat crunchy granola. With 220 calories and three grams of fat per 6oz, Activia® Parfait Crunch offers people a convenient choice to add to their breakfast or a delicious snack option that helps naturally regulate the digestive system. Activia® Parfait Crunch will be available in February in supermarkets nationwide in four delicious flavors: Strawberry & Granola, Mixed Berry & Granola, Vanilla & Granola, and Peach & Granola. Each single-serve six-ounce cup with its granola topper retails for $1.29.

(Photo: http://photos.prnewswire.com/prnh/20110204/NY42086 )

Activia® contains the unique probiotic culture Bifidus Regularis® (Bifidobacterium lactis DN 173 010) and helps regulate the digestive system when consumed daily for two weeks as part of a balanced diet and healthy lifestyle. That's why The Activia® Promise encourages people to experience the benefits of Activia® firsthand. If consumers are not satisfied after eating the product, Dannon will refund up to $12.00 (see terms and conditions on Activia products and www.Activiapromise.com).  

"Activia® Parfait Crunch blends sweet, refreshing fruit lowfat yogurt with granola to give you a creamy and crunchy snack," said Philippe Guerra, Senior Brand Manager at Dannon. "We're offering the Activia® Promise because we want everyone to love the way they feel when they try our flavorful products and see for themselves how Activia® helps them."

The Activia® Promise runs from December 20, 2010, through April 15, 2011; all claims must be postmarked no later than April 30, 2011 and received no later than May 14, 2011.

For more information about The Activia® Promise or Activia® Parfait Crunch, visit www.activia.us.com or call 1-888-Activia.

About The Dannon Company, Inc.

The Dannon Company is America's founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT and produces approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is a subsidiary of Danone, one of the world's leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.

With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging people to eat a balanced diet and live a healthy lifestyle. In 2010, for the tenth year in a row, Danone was listed on the Dow Jones Sustainability Index, a worldwide reference for socially responsible businesses. Danone is a recognized leader for its contributions to nutrition and health and was ranked best in class in a 2008 JPMorgan & Insight Investment study about the response of the world's largest food companies to obesity and health-related concerns. This commitment is also illustrated through The Dannon Company's support of the Dannon Institute, an independent, non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health. For more information, please visit www.dannon.com.

SOURCE The Dannon Company