The Day after Halloween is declared "National Scrub Off Day" by St. Ives®

St. Ives Scrubs Help Women Go from Naughty to Natural

Oct 24, 2013, 12:00 ET from St. Ives

ENGLEWOOD CLIFFS, N.J., Oct. 24, 2013 /PRNewswire/ -- Halloween is the one day each year when women transform their natural selves into their naughty versions with the most avant-garde makeup and costume looks. Yet the day after, they have to go back to normal, which is why this year St. Ives – America's top-selling scrub brand – is declaring the day after Halloween, Nov. 1, National Scrub Off Day. St. Ives scrubs exfoliate to reveal smooth skin and are perfect for helping to scrub off Halloween makeup, taking women from naughty back to natural.


"Halloween is a holiday when women wear more fantastical makeup looks than they normally would, which can become challenging to remove at the end of the night," said Dawn Hedgepeth, Director of Brand Building, Unilever Skincare. "When this much makeup is being worn a deep clean is needed, and St. Ives scrubs are perfect for helping to scrub off Halloween looks."

St. Ives fans can submit a photo of a past or present Halloween look via Instagram by tagging it with the hashtag #ScrubOff and entering via a link to Facebook. Five lucky fans will win* a #ScrubOff prize pack, which will include an assortment of St. Ives scrub products and a $250 gift card to a participating retailer. To learn more about the #ScrubOff contest and St. Ives brand, follow @StIvesSkin on Instagram and Twitter and visit

St. Ives scrubs include the Fresh Skin Apricot Scrub to help to invigorate dull skin; the Blemish Control Apricot Scrub to fight unwanted blemishes; and the Blemish Control Green Tea Scrub to help address unwanted blemishes and redness. All St. Ives scrubs contain 100 percent natural exfoliants and cleanse pores by removing dirt and oil from the skin.

Since 1980, St. Ives has been creating effective skincare solutions. St. Ives products include scrubs, body lotions, spray lotions and body washes. St. Ives products are available at drug, mass retailers and grocery store outlets nationwide. For more information please visit Follow @StIvesSkin on Instagram and Twitter and visit

About Unilever United States, Inc.

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit

*No purchase necessary. Void where prohibited. The St. Ives ScrubOff Contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 48 contiguous U.S. & D.C., 18 or older who own a web enabled mobile device as of 10/30/13. Begins 10/31/13 at 12:01 a.m. ET & ends 11/1/13 at 11:59 p.m. ET. For official rules, click here.