The Days of Inconvenient Tart Cherry Juice Concentrates Are Over; Very Cherre™ Brings Health Properties of Tart Cherry Juice to the Mainstream

SPARTA, Mich., June 13, 2011 /PRNewswire/ -- Tart cherries have long been celebrated by health and nutrition experts for their purported curative health and wellness properties. In fact, tart cherries contain nearly twice the antioxidant properties of pomegranates or Concord grapes. Old Orchard Brands brings the power of tart cherry to everyday living with a new line of premium juice made from pure tart cherry juice, called Very Cherre™. The 100% juice comes in multi-serve 64-ounce bottles and is available at select grocery and supermarket stores this month with national distribution expected mid-summer. Suggested retail price is $4.99 per bottle.

(Photo:  http://photos.prnewswire.com/prnh/20110613/DE18700 )

The Very Cherre product line is made up of four juices—pure 100% Tart Cherry and three tart cherry blends, including Tart Cherry/Blueberry, Tart Cherry/Cranberry and Tart Cherry/Pomegranate. All Very Cherre juices are made from 100% juice and contain no artificial colors, flavors or preservatives. The products are gluten free and feature no added sugars.

The all-natural profile of the Very Cherre line should make it appealing to purists who drink tart cherry juice for health reasons as well as everyday consumers seeking "better-for-you" food choices.  

"Tart cherry juice has traditionally been found at holistic food stores and seasonal fruit markets," said Mark Saur, president and founder of Old Orchard Brands. "Even if consumers found it, they'd be forced to mix expensive concentrates at home with varied results. We're celebrating the original 'superfruit' by introducing a pure tart cherry juice that is affordable, convenient and widely accessible to consumers. It also happens to have an incredible taste that any juice fan will love."

The standard measurement for antioxidant power is called the Oxygen Radical Absorbance Capacity (ORAC value). A single 8-ounce serving of Very Cherre/Tart Cherry contains between 3,000 – 5,000 ORAC units—nearly twice the amount found in the leading pomegranate juice.

About Old Orchard Brands

Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States.  Established in 1985, the company is currently the second-largest producer of fruit juice concentrates and fourth-largest manufacturer of bottled juice* in the United States. Old Orchard Brands currently produces more than 50 million 64-ounce bottles of fruit juice and 45 million 12-ounce canisters of frozen juice concentrates each year. Visit www.oldorchardjuice.com for more information.

*By sales volume in 64-ounce bottles

SOURCE Old Orchard Brands