The Dieline Announces the First Ever Concepts We Wish Were Real Awards!

LOS ANGELES, Sept. 2, 2015 /PRNewswire/ -- What happens to those cutting-edge package design concepts that never were? The Dieline believes that an innovative concept should never be wasted. Today, TheDieline.com launches The Concepts We Wish Were Real Awards, conceived from The Dieline's weekly recurring feature of the same name, to honor genius packaging design concepts that have ended up crumpled up and tossed in the trash.

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"Sometimes the most ground-breaking designs are the ones that get passed on because they're too bold, too out there," says Andrew Gibbs, founder of TheDieline.com. "And in this industry, it happens every single day: we're told to approach the project from a new direction, professors grade our work and move on to the next assignment, or clients decide not to move forward with a concept we loved."

The Dieline's CWWWR Awards has gathered a prestigious panel of judges who specialize in branding, design, and packaging. Judges hail from top agencies including Pearlfisher, Anagrama, and Jones Knowles Ritchie, consumer brands such as Coca-Cola and The Honest Company, and other organizations such as Art Center College of Design.

The Dieline's CWWWR Awards have partnered with LiveSurface to enable entrants to visualize their existing concepts, or create new packaging concepts with LiveSurface Context, for free. Context allows designers to see their design ideas in the real world, with a click.

The jury will award a range of prizes to 38 winners, including features in HOW Design Magazine and The Dieline, custom certificates designed by Ken Lo of BLOW, and 1-year subscriptions to Adobe Creative Cloud and LiveSurface Context. Entries will be judged based on branding, design, creativity, and structure.

The Dieline's CWWWR Awards are presented by: The Dieline, Neenah Packaging, Adobe, LiveSurface, and HOW Design Live. Winners will be announced in November on TheDieline.com. For more information, or to enter a concept, visit CWWWR.co

ABOUT The Dieline

Established in 2007, The Dieline is the brainchild of Andrew Gibbs, who sought daily inspiration while working as a packaging production artist. What began as a personal blog soon became a dedicated platform for the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world's best package design and provide a place where the package design community can review, critique and stay informed of the latest trends and projects being created in the field. Within two years of its inception, The Dieline became the most visited website on package design in the world, capturing a readership spanning millions across hundreds of countries.

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SOURCE The Dieline

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