The DRESSBAR at dressbarn Launches New Design Collaboration With Ashley Graham For Spring 2016
Model and body activist launches first ever ready-to-wear collection.
Model and body activist launches first ever ready-to-wear collection.
NEW YORK, March 8, 2016 /PRNewswire/ -- Building on the successful launch of DRESSBAR in Spring 2015, dressbarn announces the launch of a new design collaboration with model and body activist, Ashley Graham; BEYOND by Ashley Graham. The collection has launched this month as part of the designer collaboration collections for the DRESSBAR at dressbarn. Product is now available in select dressbarn stores and on www.dressbarn.com.
DRESSBAR is a curated collection of dresses and fashion accessories that includes designer collaborations from Carmen Marc Valvo, Heidi Weisel, and Celeste and Satu Greenberg of Tuleste. BEYOND by Ashley Graham will consist mainly of dresses, as well as knit separates.
"BEYOND by Ashley Graham speaks to the true DNA of DRESSBAR; fashionable dresses at a smart value, for all sizes," said Lori Wagner, Chief Marketing Officer, Executive Vice President Digital Commerce, dressbarn. "Ashley's collection brings a new point of view to DRESSBAR, which is smart, sophisticated and speaks directly to our consumer."
The collection feels luxurious, sexy and consists of sleek, modern scuba-dresses as well as fluid silhouettes that transition easily from day to night. It was designed thoughtfully to instill confidence in all body types as Graham's modern and figure flattering silhouettes are meant to accentuate every woman's body. BEYOND by Ashley Graham will be available in sizes 4-24 and will retail between $48-$66.
"My collection for DRESSBAR reflects my mantra -- beauty is beyond size," said Ashley Graham. "As my first apparel collaboration, I wanted to create something sexy and sophisticated and we definitely achieved that with these dresses. I also realized it was vital for me to partner with a company that shares my belief that all women -- no matter their shape or size -- should have access to well-made clothing that makes them feel confident and beautiful."
About dressbarn:
dressbarn, a division of Ascena Retail Group Inc. (NASDAQ: ASNA), is a omni-channel specialty retailer with over 830 stores, featuring its own line of women's casual, wear-to-work and special occasion apparel at great values, in sizes 4-24. dressbarn is focused on creating meaningful customer experiences through fashion adventures, style solutions, relevant choices and personalized service.
About Ashley Graham: Ashley Graham, 28, is a NYC-based model, designer and body activist who's been featured on the covers of Elle Quebec and The London Times, as well as in Sports Illustrated, Elle UK, Harper's Bazaar, Glamour and more. As a role model and body activist, Ashley speaks with youth groups and at conferences, such as the Forbes Under 30 Summit and TEDx, about body image, self-acceptance and female empowerment. She is also a co-founder of ALDA, a collective of models that represents beauty beyond size and challenges conventional notions within the fashion industry. www.AshleyGraham.com @theashleygraham
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SOURCE dressbarn
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