"To get a serious return on social, companies have to do much more than just collect Facebook friends and Twitter followers," notes Lance Neuhauser, CEO of The Echo System. "They have to actively engage the power of the data that drives social networks and use it to convert social engagement into sales."
Neuhauser will speak at the upcoming Internet Retailer Conference & Expo, which is being held at Chicago's McCormick Center from June 5-8, 2012. The company is sponsoring this year's Internet Retailer Top 500 Guide giveaway, which will include the Echo Rank's top 100 rankings. The inaugural Echo Rank contains some surprising results, including a stellar performance for Office Depot, which ranks at #28, far above leading competitors OfficeMax and Staples, which are both ranked in the 300s.
The Echo System will also demo its latest Echo Effect Analytics platform at booth #570 at the Internet Retailer Conference & Expo. The free platform helps companies measure the value of fans and sharers and define social media ROI, gauges the impact of sharing on conversions and revenue, and helps to drive greater returns on social campaigns.
The Echo System is the only company that provides businesses with these in-depth insights into the value of their social media activities, and the new Echo Rank index will provide free analysis on an ongoing basis to illustrate how top ecommerce companies succeed through user engagement, social integration and website performance.
To view the complete Echo Rank index, please visit echorank.theechosystem.com. To find out more about The Echo System and its unique return on social analytics capabilities, visit www.theechosystem.com.
About The Echo System
The Echo System was created in 2010 to help ecommerce brands measure and maximize their return on social and is funded by GSV Capital and high profile angel investors from the advertising industry. The Echo System's Echo Effect Analytics platform provides powerful insights on social ROI. Echo Engage and Echo Convert drive conversions and profitability by delivering dynamic, personal messages and offers. Echo Facebook Ads efficiently target users based on interests, connections and commercial impact. Find out more at www.theechosystem.com.
SOURCE The Echo System