The Escape Pod Brings Creative Marketing Power To Innovative Outdoor Power Equipment Brand, EGO Power+
Dynamic New Brand Capitalizes On Distinctive Technology to Break Out Of Crowded Category; The Escape Pod Engineers Creative Makeover
CHICAGO, March 10, 2015 /PRNewswire/ -- The Escape Pod, full-service creative agency in Chicago, is announcing a new retained relationship with EGO Power+, the first line of cordless outdoor power equipment with the power and performance of gas without the noise, fuss and fumes, to create, produce and place a comprehensive new marketing and advertising campaign to seize a new position in the outdoor equipment market. The campaign, which will retain and build upon the "Power Beyond Belief" tagline, includes broadcast, digital, social, experiential and collateral elements and is expected to break in late spring to early summer.
"EGO products are the smart, breakthrough products that every marketing person dreams of representing," said Norm Bilow, managing director for The Escape Pod. "Our entire team is energized by the prospect of creating new perspectives and experiences in a product category that hasn't seen much change or innovation."
The EGO product line, lawnmower, trimmer, blower and chainsaw, all use an advanced technology lithium-ion battery platform to deliver long-lasting, quick charging clean energy power. Where traditional battery powered outdoor equipment fell short in delivering performance comparable to gas powered equipment, the new patent-pending EGO battery rivals gas models in performance while eliminating the harmful aspects of gas-fueled equipment.
"We expect innovative technology in nearly every aspect of our lives, but outdoor equipment has, until now, been lacking," said Vinny Warren, creative director for The Escape Pod. "Having the opportunity to introduce category changing creative work is the reason we get into this business and we couldn't be more excited to land the assignment."
"After an extensive evaluation that included many world-class agencies, The Escape Pod was the clear choice for EGO and our family of brands" said Joe Turoff, vice president of sales and marketing at Chervon. "Our brands are cutting edge. Their work was cutting edge. Above all, we were impressed by their ability to deliver memorable campaigns no matter the product category. We are confident they will do the same for EGO and our complete brand portfolio."
About The Escape Pod
Chicago-based The Escape Pod, founded in 2007, is a creative powerhouse known for delivering result-generating marketing and advertising for clients such as Mondelez' Wheat Thins, Toys 'R Us, Can-Am Sypder, Whole Foods and OfficeMax. Mondelez SVP of Advertising and Communications Dana Anderson says, "Above all, The Escape Pod brings fresh ideas that move business."
Media Contact
Bill Bonner 630 297 9773
[email protected]
SOURCE The Escape Pod
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