CHICAGO, May 23, 2016 /PRNewswire/ -- The Escape Pod, a full-service creative agency in Chicago, dropped new creative for client, EGO POWER+ an innovative brand of cordless outdoor power equipment. Despite the apparent rule that outdoor power equipment must be portrayed in outdoor settings, The Escape Pod willfully abandons the outdoors and creates sophisticated laboratory conditions to demonstrate the innovative technology, power and performance of EGO POWER+ products. The new creative campaign, which started in April and runs through November, 2016, comes to consumers via a digital campaign, broadcast spots for new EGO POWER+ mowers, blower and string trimmer, a full-page spread print creative and a direct mail campaign targeting new home owners.
"EGO Power+ products are the rare, category-disrupting products every ad person dreams of working on," said Vinny Warren, co-founder and creative director for The Escape Pod. "These tools are just so different from their smelly, noisy gas competitors, we try to cast them in the new light they deserve. The other brands in the category set their commercials in the back yard because they have nothing new to say. We only have new and exciting things to say. And lots of them."
New EGO POWER+ products featured in the creative campaign include a 21" Power + Mower available with self-propelled option, a new 530 CFM (Cubic Feet per Minute) and a new 15 inch String Trimmer. Also featured is the product's innovative battery technology that delivers unprecedented power and performance in its category.
"The Escape Pod delivers the innovative advertising that our breakthrough product technology deserves," said Joe Turoff, vice president of sales and marketing at Chervon. "The EGO POWER+ technology is leading a revolution in our product categories, a position that our audiences need to understand. The Escape Pod has helped evolve our brand image and is delivering the creative and media that's propelling strong sales."
The Escape Pod created the current clean-tech brand imagery for EGO POWER+ products shortly after winning the brand's business in 2015. Introductory creative launched the products' laboratory era as the advertising setting and this latest creative effort escalates production values and set ingenuity to demonstrate unique product features.
About The Escape Pod Chicago-based The Escape Pod, founded in 2007, is a creative powerhouse known for delivering result-generating marketing and advertising for clients such as Winn-Dixie, Kraft Heinz, EGO POWER+ and KIND Snacks. As Mondelez SVP of Advertising and Communications, Dana Anderson said, "Above all, The Escape Pod brings fresh ideas that move business."