The Escape Pod Names Mark Andeer Chief Marketing Officer

Agency Rewrites Traditional CMO Role To Leverage Andeer's Diverse Talents

Feb 09, 2016, 07:00 ET from The Escape Pod

CHICAGO, Feb. 9, 2016 /PRNewswire/ -- The Escape Pod, a full-service creative agency in Chicago, announced Mark Andeer, the veteran marketing and advertising executive behind successful viral campaigns such as Kmart's Ship My Pants and Show Your Joe and OfficeMax's ElfYourself, is joining the agency as Chief Marketing Officer. However, the brash young agency is tweaking the role to also include creative development duties for Andeer.

"We've worked with Mark in various capacities over the years and have always been equally impressed by his business savvy and his creative capabilities," said Norm Bilow, managing director for The Escape Pod. "Mark is that rare talent that can chart marketing strategy and also deliver award-winning creative."

This new CMO role at The Escape Pod blends business and creative functions that traditional agencies hold separate. "When you hire business talent that also has Cannes Lions awards, you include that person in the creative process," said Vinny Warren, creative director for The Escape Pod. "We're already a pretty versatile management team and Mark will push our strengths and capabilities that much further."

Andeer will take on marketing of the agency's brand, leading client acquisition activities, supporting current client account teams with strategic input and participation in creative campaign development. "The Escape Pod already earns client praise for delivering fresh creative that drives real business results," said Andeer. "I'm excited to be part of the broader process."

Andeer was most recently interim CMO/vice-president of creative with Kmart and was previously with OfficeMax, where he held the vice-president of brands strategy role. Prior to his corporate roles, Andeer held leadership roles in advertising agencies BBDO in Minneapolis and Lowe in New York. Andeer has earned numerous awards and accolades, including Best of Retail Gold Effie, Cannes Lions, One Show, Graphis, World Retail Awards and Best of Show at RAC. His ElfYourself campaign is included in the Forbes top 10 viral websites ever created. Andeer has a BFA in graphic design from College for Creative Studies in Detroit, Michigan and attended post-graduate at Miami Ad School in Miami, Florida.

About The Escape Pod
Chicago-based The Escape Pod, founded in 2007, is a creative powerhouse known for delivering result-generating marketing and advertising for clients such as Winn-Dixie, Kraft Heinz, EGO POWER+ and KIND Snacks. As Mondelez SVP of Advertising and Communications, Dana Anderson said, "Above all, The Escape Pod brings fresh ideas that move business." 

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SOURCE The Escape Pod