The Fabrics Of Success: kiWW® Expands Its kathy ireland® Home Brand Through New Partnership With Textile Products Leader Madison Industries

News provided by

Sep 19, 2016, 06:00 ET

NEW YORK, Sept. 19, 2016 /PRNewswire/ -- Madison Industries, Inc. a leading U.S. Home Textiles manufacturer and importer, announces a partnership with leading global design firm, kathy ireland® Worldwide (kiWW®). The partnership is designed to provide solutions for the growing market of slipcovers, table linens, and kitchen textiles.

This exclusive media image shows Kathy in a monochromatic design vignette featuring, pillows from kathy ireland(R) Home by Nourison and kathy ireland(R) Home lighting from Pacific Coast Lighting beside kathy ireland(R) Home Slipcovers by MADISON, all brand extensions of kathy ireland(R) Home, a kathy ireland(R) Worldwide brand. Pajamas by kathy ireland(R) Sleepwear, PPI, NY, jewelry from Diamonds by kathy ireland(R), Paul Raps, New York."

According to Michael Schwartz, President of Madison Industries, the agreement will result in an initial product assortment of up to 50 styles of home textile product. Vice Presidents Brett Harris and Patrick McCullough will coordinate the marketing launch with kathy ireland® Worldwide.

The branded product lines will debut at Madison's New York showroom at 295 Fifth Avenue. "However, the initial 50 styles will only represent the beginning of our relationship with kathy ireland® Worldwide. Kathy and her team are currently designing additional stunning styles that will debut later this year." McCullough explained.

"Our partnership, and kiWW's renowned design genius, will enable us to present fashion, comfort, and quality at an affordable price, while fulfilling kiWW's mission of "...solutions for families, especially busy Moms," Harris said.

Harris also notes that the hands on approach of Kathy and the kiWW® team in the design direction and product development, brings innovation and a new sense of fashion to slipcovers, table linens, and kitchen textiles. "The combination of fashion, affordability, and the power and recognition of the kathy ireland® Home brand is a win-win for Madison Industries, our customers, and North American consumers."

"We are thrilled to partner with Madison Industries," says Kathy, kiWW's Chair, CEO & Chief Designer. "In building partnerships, our brand chooses leaders who share the same dedication to their customers as kiWW® has to its customers. When we met with the Madison Industries team, we knew this was a perfect collaboration. Both our companies require the core values and the same passion of bringing customers the best in quality and design, yet at affordable prices. The entire Madison team is comprised of extraordinary people, and we are delighted to build our relationship with them in these powerful categories."

ABOUT MADISON INDUSTRIES, INC.

Madison Industries is a leading U.S. manufacturer and importer of home textile products for over 80 years. Headquartered in New York, New York, the company is led by President and CEO Michael Schwartz.

Madison owns and operates manufacturing and warehousing facilities in Sumter, SC, and Dalton, GA, a permanent showroom in New York, NY, and Nanjing, China.

OUR MISSION

Madison's mission is to provide our customers with innovative, creative, and fashionable product at reasonable prices. We are committed to the highest levels of service and quality. Fair, ethical, and equal treatment of our valued clients, team members and suppliers, is a cornerstone of our mission.

About kathy ireland® Worldwide:

Founded in 1993, the kathy ireland® Worldwide brand, celebrates a lifestyle. The missions of "...solutions for families, especially busy moms™," "...solutions for people in love™," and "...solutions for people in business™," translate to all kiWW® collections, including: fashion, fine jewelry, intimate apparel, skincare, accessories, weddings, home, office and more. kiWW's unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes.

Listed as the 25th most powerful brand globally by License Global Magazine, with annual merchandise sales of $2.6 billion, according to Forbes Magazine, the success of kathy ireland® Worldwide is the result of teamwork and dedication.

Kathy has graced the cover of Forbes Magazine twice (2012, 2016) and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.

Kathy and kiWW® support many non-profits including: YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF, and the St. Jude Children's Research Hospital. Kathy was recently named an Ambassador for the Elizabeth Taylor AIDS Foundation.

Photo - http://photos.prnewswire.com/prnh/20160916/408870

SOURCE Madison Industries, Inc.