The Facebook IPO: How do Investors Score an Invite to the Roadshow?

May 09, 2012, 14:24 ET from KCSA Strategic Communications

NEW YORK, May 9, 2012 /PRNewswire/ -- The news is saturated with stories of the Facebook IPO and roadshow this week.  But what is Facebook telling investors during the roadshow meetings?  The Wall Street Journal reported today that Michael Mullaney the Chief Investment Officer at Fiduciary Trust Company said he left the luncheon feeling that the company has a "definite plan" and that he felt "more comfortable with its story" than he was before.

Lucky Mr. Mullaney! But what about the thousands of other interested individuals who only have access to the company's S-1?  What about those who did not (and probably will not) get an invitation to hear the Facebook story and have their questions answered by COO Sandberg and CFO Ebersman?

In his ongoing blog series called "Diary of an IPO,"  KCSA CEO and valuation expert Jeff Corbin takes aim at Facebook for not clearly articulating its message to investors.

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Anne Donohoe
KCSA Strategic Communications


SOURCE KCSA Strategic Communications