NEW YORK, March 1, 2016 /PRNewswire/ -- The FADER FORT, long positioned as the spot to see live music during its March homestead in Austin, will for the first time expand its programming to six full days of live performances and unique activations with two events: Toyota Prius Presents The Arcade at The FADER FORT from Monday, March 14 to Tuesday, March 15; and The FADER FORT Presented by Converse: the annual celebration of emerging artists and culture, March 16-19. The Arcade will celebrate some of the most innovative minds, artists, and brands that intersect music, artistic creation and technology, and The FADER FORT Presented by Converse will feature some of the best in emerging and established artists, including Davido, Kamaiyah, N.A.A.F.I, Desiigner, Sheer Mag, Metro Boomin, and more.
The full lineup for both events will be announced in full via The FADER by March 10. For more information on The FADER FORT programming, head to http://www.thefader.com/2016/03/01/the-fader-fort-austin-2016.
The FADER, the publication that originally brought The FADER FORT to Austin in 2001, has been credited with bringing early performances of then unknown acts including The Black Keys, Florence and the Machine, Amy Winehouse, Sam Smith, and more to the stage early on in their careers. The programming for this year's FADER FORT, now expanded to six full days, is focused on bringing the magic of discovery back to audiences across the expanding scope of the publication's coverage through tech, comedy, art, style, and music.
"The FADER FORT is such an important time of year for our brand, and after 15 years of bringing it to Austin, we've been amazed to see the incredible response from artists and our readers," said Andy Cohn, president and publisher of The FADER. "This year we're bringing along additional partners to turn our four-day event into a six-day takeover of our iconic 3-acre lot, and more importantly, we're continuing to bring the magic of discovery to fans with a lineup of artists and creators that we're incredibly excited to introduce to our audience early on."
For the first time, The FADER is expanding its presence in Austin to cover six days of programming, which includes a two-day, first-time partnership with Toyota and the all-new Prius. From March 14-15, 3-8pm, Toyota Presents The Arcade at The FADER FORT will feature various stations and performances from emerging and established names in tech, gaming, and comedy, that will carry into the rest of the week's activities. Programming at The Arcade will be announced later this week on TheFADER.com.
"Toyota recognizes that consumers are just as passionate about environmental stewardship as they are music and technology," says Dionne Colvin-Lovely, Director, Traditional and New Media, Toyota Motor Sales, U.S.A. "Partnering with The FADER provides a unique opportunity to merge two worlds our guests have a vested interest in, while inviting them to engage with the all-new Prius in an interactive and experiential way."
In its fifth year as the presenting partner for The FADER FORT, Converse, Inc. is back to support and showcase emerging artists and culture in Austin from March 16-19. The FADER FORT Presented by Converse provides a one-of-a-kind environment for music fans to take part during the four-day festival. This year's The FADER FORT Presented by Converse will continue to present some of today's most innovative programming and emerging artists to invited fans.
"As Converse continues our commitment to artistic communities worldwide, we're excited to partner with The FADER again this year as they bring music discovery to The FADER FORT Presented by Converse," said John Aldrich, Converse Vice President of North America Marketing. "Our ongoing mission is to encourage creativity and self-expression around the globe, and The FADER FORT sets the perfect stage for emerging artists to showcase their talents."
For all six days, in addition to dozens of DJs, musicians, and custom programming on the main stage, The FADER FORT will also feature:
- Getty Images has partnered with The FADER FORT to showcase archived photography of performances from the 15-year event, landscaped across the venue. Additionally, Getty photographers will be onsite throughout the venue, capturing images of fans and activations for living photo instillations, and its #GettyGotMe social campaign, where guests will have access to the images to share with friends.
- Jack Daniel's Tennessee Whiskey will be our proud distilled spirits partner for the second year in a row with featured cocktails for guests age 21+. All invited guests at "The FADER FORT Presented by Converse" are 21+ and encouraged to please drink responsibly.
- Budweiser will be served to guests 21+ at the bar, and people can visit the Budweiser lounge to get temporary flash tattoos and complimentary haircuts, provided by 'Handsome Buds'.
- SiriusXM is returning for its fifth year at The FADER FORT and will broadcast live all four days on SiriusXMU, North America's indie rock channel, on SiriusXM channel 35, and through the SiriusXM app on smartphones and other connected devices, as well as online at siriusxm.com. For more information, visit www.siriusxm.com/siriusxmu.
The FADER FORT Presented by Converse will once again share performances from The FADER FORT, and exclusive artist interviews with fans around the world via a live stream on TheFADER.com.
For over a decade, The FADER FORT has established itself as a primary stomping ground for many then-unknowns such as Sam Smith, Kendrick Lamar, Yelawolf, M.I.A., Florence and the Machine, Odd Future, Cold War Kids, and The Black Keys. While the focus has always been emerging artists, The FADER FORT has also showcased an impressive list of established artists that have performed including Damon Albarn, Usher, Miley Cyrus, P. Diddy, Rick Ross, Kanye West, Lou Reed, My Morning Jacket, Justin Vernon, Amy Winehouse, Moby, Nas, Damian Marley, N.E.R.D, among others.
About The FADER
Launched in 1999 and founded by Rob Stone and Jon Cohen, The FADER is an award-winning, ahead-of-the-curve, music, style and culture publication and the unofficial guide to what's next in music. Led by President and Publisher Andy Cohn, The FADER is credited with giving early exposure to top artists including Kanye West, Bon Iver, Kendrick Lamar, Outkast, The Strokes, Drake and The White Stripes. The FADER brand has expanded in innovative ways, providing a cross-platform reach across print, digital, mobile, social media, and experiential realms, including the flagship live music event, The FADER FORT, in New York and Austin, that presents some of today's most innovative programming and emerging artists to fans.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children's footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, visit Media.Converse.com and follow @converse.
Toyota, the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Toyota operates 1,800 North American dealerships (1,500 in the U.S. alone which sold almost 2.5 million cars and trucks in 2015) – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.
SOURCE The FADER