The Fine Point Group and Lucky Eagle Casino Announce Expanded Marketing Partnership

SEATTLE and LAS VEGAS, Feb. 18 /PRNewswire/ -- Today, executives from Lucky Eagle Casino, which is owned by the Chehalis Tribe and managed by Rochester Management, and The Fine Point Group, the gaming industry's leading strategy consulting firm, announced the expansion of their strategic marketing partnership which began in November, 2008.

"We could not be happier about the results we have achieved with our partners at The Fine Point Group," said John Setterstrom, General Manager of Lucky Eagle.  "Who could have imagined that, in this terrible economic environment, their strategies would have helped us achieve a 32% revenue increase amongst our active customers and a 36% increase in their visitation?"

Over the past twelve months, The Fine Point Group has leveraged its proprietary Algorithm-Based Segmentation database marketing strategy (ABM) to relaunch all of Lucky Eagle's standard mail campaigns, and its cutting-edge Five Pillar Loyalty Framework to redesign and relaunch its players club.

ABM was developed by The Fine Point Group since its founding in 2005, and was the core intellectual property used by the firm in growing 2009 year-over-year revenues 9%, market share 23%, and operating profits 40% at Detroit's $350M Greektown Casino.   The technology has been used successfully in a number of additional markets, including Las Vegas, Pennsylvania, and Mississippi.

"The Fine Point Group did not just design our players club – they were onsite for weeks training our associates.  And in our second year together, we are deepening that relationship even further," added Setterstrom.  For the next six months, the Fine Point team will be focused on developing and launching a cutting-edge player development sales capability.

"It has been an honor to partner with the Chehalis Tribe, Rochester Management, and Lucky Eagle," said Marlene Reyes, Executive Vice President & Chief Client Officer of The Fine Point Group.  "When you combine the world's most advanced mathematics, a deep understanding of casino operations, and great teammates like we have with John and his team, you can generate extraordinary results.  We are excited about our collective achievements thus far; and look forward to continuing these successes in 2010 and beyond."

About Lucky Eagle Casino

Owned by the Chehalis Tribe, Lucky Eagle Casino hosts the finest entertainment experience in the Pacific Northwest and has the largest variety of slot machines and table games in the area, plus four different restaurants featuring a wide range of menu items.  In addition, the facility is renowned for bringing world famous entertainers, exciting player promotions and best in class customer service to southwest Washington.  For more information, please visit luckyeagle.com.

About The Fine Point Group

Headquartered in Las Vegas, and with offices in Florida, Pennsylvania, Mississippi, and Texas, The Fine Point Group is one of the gaming industry's leading full-service management and consulting firms. In just five years from its founding, the firm has completed engagements in 18 U.S. states and eight countries, and has more than a dozen, full-time, gaming experts – all of whom had years of property-level gaming expertise prior to joining the firm. Named "one of the most sought-after consultants in the industry" by Global Gaming Business magazine, the firm specializes in asset optimization of gaming assets around the world. For more information, please visit http://www.thefinepointgroup.com.

CONTACT:  Chrystal Reller of The Fine Point Group, +1-702-965-2008, [email protected]

SOURCE The Fine Point Group