The Finnish Long Drink Celebrates Fans who Embrace Kalsarikännit, the Art of Drinking at Home in Underwear

The Finnish-inspired Long Drink Offers 6-Packs for a Penny to Participate In Kalsarikännit During Prime College Basketball Season

NEW YORK, March 18, 2025 /PRNewswire/ -- The Finnish Long Drink, the globally beloved Finnish-inspired spirit brand, is celebrating fans who might prefer to stay at home to watch college basketball this season, in the spirit of an age-old Finnish tradition known as Kalsarikännit. The Finnish word, that literally translates to "pantsdrunk," honors the ritual of drinking at home in the comfort of only your underwear.

In order to support fans as they pass on the bar scene and partake in the tradition, The Finnish Long Drink will supply a 6-pack of award-winning Long Drink for only $0.01. From March 18 through April 7, fans can now avoid the chaos with sparkling refreshment and ultimate relaxation.

"While college basketball is one of the most exciting times of the year, bars can sometimes be a less than ideal place to watch with crowds and distractions," said Sakari Manninen, The Finnish Long Drink co-founder. "This felt like the perfect time to tap into the Long Drink's Finnish roots and give drinkers another option – enjoying the games, pants-free or otherwise, in the comfort of their own home. Of course, for those who prefer to watch in the bar, we would strongly recommend wearing pants."

• • How It Works: 
    • Buy a 6-pack of The Finnish Long Drink.
    • Visit www.thelongdrink.com/kalsarikannit for details on how to text your receipt.
    • Long Drink will Venmo (or PayPal) you directly for the value of the 6-pack, save one cent within 24-48 hours.

For all those embracing the Kalsarikännit spirit? Be sure to tag @longdrink on Instagram and The Finnish Long Drink will send out swag to select fans. This offer is available where legal, during redemption period from 3/18 to 4/7. Purchases and claim rebates must be within this timeframe.

For more information about The Finnish Long Drink, visit www.thelongdrink.com or follow along on social @longdrink.

ABOUT THE LONG DRINK
The long drink is a top selling category of alcohol in Finland – a legend that is available in America, and now Canada. The roots of long drinks go back to the 1952 Summer Games in Helsinki, when the country of only 4 million people was still recovering from World War II. Concerned about how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve – and so the first long drinks were born. Now this legend has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink. www.thelongdrink.com

SOURCE Long Drink