The First 90 Days as a CMO: Info-Tech Research Group Publishes Framework for Early Wins and Long-Term Growth for Marketing Leaders

By combining practical advice with real-world insights, Info-Tech Research Group's recently released resource empowers CMOs to step confidently into one of the most high-pressure roles in the C-suite.  With only four years on average in the role, CMOs face pressure to make an immediate impact by closing knowledge gaps, shaping a strategic vision, and launching meaningful initiatives. The global IT research and advisory firm's blueprint supports this transition with a clear, phased approach that delivers early wins and lays the foundation for long-term success.

TORONTO, June 3, 2025 /PRNewswire/ - The early months in a chief marketing officer (CMO) role, whether new to the position or revisiting strategic priorities, are often filled with competing demands, unclear expectations, and pressure to deliver quick results. CMOs are expected to rapidly understand the organization, align marketing efforts with broader business objectives, and build credibility with stakeholders. To help navigate this critical leadership transition, Info-Tech Research Group has published The First 90 Days as a CMO, a strategic resource offering practical guidance, proven frameworks, and actionable tools to help CMOs establish early wins and lay the foundation for long-term success.

"The role of CMO in corporate environments is both exhilarating and daunting. Whether new to the position or looking to reset strategic priorities, marketing leaders face intense pressure to prove their value quickly," says Nathalie Vezina, research director at Info-Tech Research Group. "The short average tenure of CMOs, around four years, indicates high expectations and the volatile nature of this position within marketing and the C-suite. Success depends on quickly addressing major challenges, such as filling knowledge gaps, developing a strategic plan, and implementing impactful initiatives."

Info-Tech Highlights Key Barriers to Marketing Success 

In its blueprint for CMOs, Info-Tech outlines key challenges that often limit marketing's influence, including misalignment with business strategy, poor cross-functional collaboration, and a lack of credibility with executive leadership. The firm emphasizes that recognizing and addressing these issues is essential for long-term success in the role.

Info-Tech's insights reveal that a critical yet often overlooked barrier is the absence of strong data analysis and market research capabilities. When CMOs lack the tools to generate and apply meaningful insights, strategic decision-making suffers. The firm recommends that CMOs prioritize understanding and clearly communicating these needs to stakeholders and the broader organization as a foundational step toward driving impactful marketing outcomes.

A Three-Phase Approach to CMO Onboarding 

To guide CMOs through their transition, Info-Tech's blueprint outlines a structured 90-day methodology:

1. Set the Stage (Days 1–30)
Begin by evaluating the market and business context. These steps include reviewing internal perceptions, analyzing the competitive landscape, and performing a strategic assessment to understand the current state.

2. Establish Direction (Days 31–60)
Develop a clear strategic framework by crafting a marketing vision, setting strategic goals and objectives, and implementing a structured plan to guide the organization forward.

3. Plan Execution (Days 61–90)
Define the path to success by identifying strategic initiatives, assessing resources, and planning implementation. At the same time, evaluate investment needs, review team capabilities, address risks, and set a timeline for key projects.

CMO Advisory: Balance Quick Wins With Long-Term Growth

Info-Tech's marketing research expert Nathalie Vezina details that while quick wins are valuable, they should never come at the expense of laying a strong foundation for long-term brand building and market positioning. The firm advises that it is essential for CMOs to strike a balance between immediate results and strategies that ensure sustainable growth.

For exclusive and timely commentary from Nathalie Vezina and access to the complete The First 90 Days as a CMO blueprint, please contact [email protected].

Media Passes to Info-Tech LIVE 2025 in Las Vegas
Registration is now open for Info-Tech LIVE 2025 in Las Vegas, taking place June 10 to 12, 2025, at Bellagio in Las Vegas. This premier event offers journalists, podcasters, and media influencers access to exclusive content, the latest IT research and trends, and the opportunity to interview industry experts, analysts, and speakers. To apply for media passes to attend the event or gain access to research and expert insights on trending topics, please contact [email protected].

Exhibitors are also invited to be part of Info-Tech LIVE and showcase their products and services to a highly engaged audience of IT decision-makers. For more information about becoming an Info-Tech LIVE exhibitor, please contact [email protected].

About Info-Tech Research Group
Info-Tech Research Group is one of the world's leading research and advisory firms, serving over 30,000 professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact [email protected].

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

SOURCE Info-Tech Research Group