The Force Is Strong At M&M'S World® Stores With New Star Wars-Themed Merchandise

M&M'S World® Offers Unique Products to Help Fans Celebrate May the 4th and Beyond

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Apr 30, 2015, 09:01 ET

MT. ARLINGTON, N.J., April 30, 2015 /PRNewswire/ -- Whether loyal to the Light Side or Dark Side, Star Wars and M&M'S^® fans can show their allegiance with special Star Wars-themed merchandise available at M&M'S World^® stores in New York, Las Vegas, London and Orlando. A partnership between the two iconic brands brings a wide variety of apparel, home goods and collector's items to stores, just in time to celebrate Star Wars Day on May 4^th.

M&M'S World stores in New York, Las Vegas, London and Orlando offer special Star Wars-themed merchandise, just in time for May the 4th. A partnership between the two iconic brands brings a wide variety of apparel, home goods and collector's items to stores, featuring beloved M&M'S characters - Red, Yellow, Orange, Blue, Green and Ms. Brown - dressed as some of the most famous Star Wars characters, like Darth Vader, Luke Skywalker, Princess Leia and Chewbacca.

M&M'S World^® products feature the beloved M&M'S^® characters – Red, Yellow, Orange, Blue, Green and Ms. Brown – dressed as some of the most famous Star Wars characters, like Darth Vader, Luke Skywalker, Princess Leia and Chewbacca.

Fans can choose from items inspired by the galaxy far, far away, including:

Star Wars Character Line-Up T-Shirt – Perfect for fans of any age, a 100% cotton t-shirt includes the M&M'S^® characters dressed as their Star Wars counterparts
Star Wars Infant Onesie – Show off your little Jedi with a 100% cotton onesie featuring Orange proclaiming "The Force is Strong With This One"
Star Wars Stainless Steel Tumbler – Take the power of the galaxy with you with a 14-ounce stainless steel tumbler showcasing classic Star Wars scenery and the M&M'S^® characters dressed as their Star Wars counterparts

Fans at the New York, Las Vegas and London stores can also add Star Wars phrases and character images to M&M'S^® chocolate candies using the in-store personalized printers.

M&M'S World^® Star Wars products are the perfect addition to May the 4^th celebrations or for any special occasion. For more information about M&M'S World^® Star Wars items, which will be available soon to purchase online, visit www.mmsworld.com and follow the brand on Facebook (www.facebook.com/mmsworld) and Twitter (www.twitter.com/mmsworldstores).

About Mars Retail Group

Headquartered in Mt. Arlington, New Jersey, U.S., the Mars Retail Group creates and builds retail businesses that build the brands of Mars, Incorporated. The iconic M&M'S World® stores, located in New York City, Las Vegas, Orlando, and London, currently represent Mars' largest retail business. MRG also operates the company's Licensing and My M&M'S businesses, as well as the gourmet chocolate business that is sold under the ETHEL M® brand name. Mars Retail Group is a division of Mars, Incorporated.

About M&M'S World®

Offering a wide range of M&M'S® Brand Chocolate Candies and merchandise, the M&M'S World® stores reflect the huge popularity of M&M'S®, the world's most popular confectionery brand. The stores' merchandise includes apparel, kitchenware, plush, and glassware, as well as seasonal items and specially-designed M&M'S® branded items that reflect the personalities of the cities -- Las Vegas, New York City, Orlando, Henderson (Nevada), London and Shanghai -- where the stores are located.

Photo- http://photos.prnewswire.com/prnh/20150429/212750

SOURCE Mars Retail Group