OMAHA, Neb., Feb. 28, 2011 /PRNewswire/ -- The Foundary, an exclusive, members-only home furnishing, decor and accessories flash-sales site, unveiled its "Designer's Gallery" today, a series of limited-time sales events offering definitive home products hand-selected by featured designers. The first Designer's Gallery sales event, which begins on February 28, 2011 at 11:00 AM EST, will feature products exclusively selected for members of The Foundary by Birdhouse Interior Design and its founder, Jessica McKay.
The Foundary offers members home products from established and emerging designers and brands at unprecedented savings, up to 70% off retail. Consistent with the mission of The Foundary, the "Designer's Gallery" events will focus on "products of substance" for the home — distinctive products that inspire, share a story or define a point of view — chosen for members by designers who, themselves, have spent their lives sharing a passion for design and a love of home.
The goal of Jessica McKay and her design team at Birdhouse Interior Design is to take the intimidation out of design. There is no reason for any individual to feel overwhelmed or uncomfortable when it comes to designing a beautiful space, especially something as personal as a home, she said.
"I love The Foundary because their team finds these really cool, sometimes one-of-a-kind products just like we try to do in our retail boutique and gallery," McKay said. The Foundary is perfect for a designer like myself because they care about the inspiration behind the products, not just the transaction."
Designer's Gallery events at The Foundary are expected to be held every three weeks and will be promoted via Facebook at http://www.facebook.com/TheFoundary, email and at TheFoundary.com. Designer's Gallery inaugural featured designers will include:
Week of February 28, 2011:
Birdhouse Interior Design and Jessica McKay
Week of March 21, 2011:
Marcia Prentice — As a student at the prestigious Fashion Institute of Design & Merchandising (FIDM), Marcia was cast in HGTV's docu-reality series, "Design School" and was most recently a design contributor to HGTV'S "Celebrity Holiday Homes." Marcia is a contributor to Apartment Therapy, curating inspirational designs, house tours, store profiles, and design events.
Week of April 11, 2011:
Annette Joseph — A photo stylist/producer who specializes in lifestyle editorial images for national magazines, such as Better Homes & Gardens, Annette's expertise includes photo styling for interiors, food propping and special production projects. Combining textural fabrics on classic and rustic furniture pieces, she creates warm and inviting environments that are both comfortable and well edited. Her design mantra is to "collect and curate your home with good pieces, steer away from trends -- remember good taste is always in style." A regular lifestyle contributor on NBC'S TODAY Show and CBS Better Mornings Atlanta, Annette is currently working on her first book.
Week of May 2, 2011:
Courtney Cachet — A design expert and media personality, Courtney's style has been described as fresh, fun, eclectic and her signature, luxe details. Courtney is a regular TV guest on shows such as Open House NY, NBC's TODAY Show and a popular style blogger on the Huffington Post. Courtney's skills span every aspect of beautifying the home, but her true calling has always been in design and decor.
Week of May 23, 2011:
Rue Magazine Editors — Rue Magazine is an online lifestyle publication, co-founded by Crystal Gentilello and Anne Sage, focused on interior design, style, and entertaining. Rue features a mix of styles with an emphasis on great taste and individual expression. Maximizing the capabilities unique to digital publishing, Rue offers readers exclusive downloads, behind-the-scenes videos, instant point-of-purchase access to products displayed in the magazine, and much more.
"We're thrilled to share Jessica's creative design perspective with members of The Foundary as we launch our special 'Designer's Gallery' events," said Dawn Block, vice president of merchandising, The Foundary. "These special events, done in partnership with some incredibly talented designers and design experts, expand our fundamental mission to help our members infuse their homes with elements that reflect their unique affinities and express their personal style."
About The Foundary:
The Foundary scours the globe to introduce members to designers and brands whose products are not only stylish and of lasting value with prices up to 70% off retail, but that spark the mind and help turn a house into a home. By visiting The Foundary, shoppers are invited to enjoy a free membership that allows them to receive daily emails featuring new, limited-time sales events. Exclusive sales events are announced daily, typically starting at 11 a.m. ET. Each announcement generally includes four or more different sales events, offering selections of products from a variety of home living categories. The majority of The Foundary sales events last three days (72 hours) or while limited supplies last.
The Foundary was launched in 2010 by Hayneedle, a leading online home furnishings and lifestyle products retailer, to further realize its vision of connecting people with the home and lifestyle products that are perfect for them.