The Fresh Diet Opens 35k Sq. Ft. Kitchen in Brooklyn

Hires 40 NY Locals With Hopes to Hire 50 More in Next 18 Months

Aug 04, 2011, 13:31 ET from The Fresh Diet

NORTH MIAMI, Fla., Aug. 4, 2011 /PRNewswire/ -- The Fresh Diet, America's premier diet meal-delivery plan, announces today that the company's continued growth in the Northeast region was the catalyst for moving their fresh food delivery production to a new 35,000 sq. ft. facility in the Park Slope area of Brooklyn.  The move from one kitchen to the next has also meant job growth for the local community, with an additional forty (40) new employee hires added to the company's roster.

CEO of The Fresh Diet, Zalmi Duchman, who was quoted alongside Weight Watchers, Jenny Craig and Nutrisystem in today's New York Times regarding the double-edged sword of Celebrity Endorsements, When Dieting Becomes a Role To Play http://www.nytimes.com/2011/08/04/fashion/celebrities-as-diet-spokespersons-a-two-edged-sword.html?_r=2 says he "foresees hiring an additional fifty (50) new employees to accommodate said growth within the next eighteen (18) months, which should be music to Mayor Bloomberg's ears."

Despite the down economy, The Fresh Diet (TFD) has been bucking the economic trend and will continue to do so through 2012 and beyond.  The company, which made the Inc. 500 list (#177) last year, has made the Inc. 500 list again for 2011 (rank TBD in Aug.).  TFD recently made the SBA 100 List as well, for adding more than 100 jobs nationwide.  The company celebrated their 5 year anniversary in January 2011 and sees no signs of a downturn - as newly formed partnerships, delivery expansions and co-branding opportunities emerge.

The Fresh Diet kitchen in New York is the largest food production facility the company owns, with the biggest reach in terms of geographical deliveries.  The scope spans upwards to Boston and its surrounding suburbs and due south and west to Baltimore, Washington D.C., Philadelphia, with most of NY, NJ and CT covered in between.  TFD 's former Williamsburg kitchen, which was recently converted to a OU Certified Kosher kitchen, prepares the newly launched Kosher Fresh Diet meal delivery service, another extension of the company's business.

For more information on The Fresh Diet, or to schedule an interview with CEO, Zalmi Duchman, kindly contact The Fresh Diet's Media Relations Department below.  

About The Fresh Diet

The Fresh Diet hand-delivers three, freshly-prepared, meals and two snacks each day, offering clients delicious, healthy meals that are never frozen, freeze-dried or vacuum-packed. An innovator in the diet delivery service category, The Fresh Diet provides members with an online meal planner and hands-on control over their service plan. The Fresh Diet chefs can accommodate certain dietary restrictions and personal taste preferences. Founded in 2005 by Zalmi Duchman and Yosef Schwartz, a Le Cordon Bleu trained chef, The Fresh Diet is now available in Baltimore, Boston, Chicago, Connecticut, Dallas, Fort Worth, Indianapolis, Milwaukee, New Jersey, New York, Northern Virginia, Philadelphia, San Francisco, Southern California, Southern Florida, and Washington D.C. For more information, please visit www.TheFreshDiet.com.

Media Contact for The Fresh Diet:
Kathleen Berzon
Kathleen@thefreshdiet.com
561.955.0047
www.facebook.com/thefreshdiet / www.twitter.com/freshdiet

SOURCE The Fresh Diet



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