The Fresh Market Selects Zimmerman For Fresh Growth

Omnicom's retail growth machine cracks grocery sector for $1.7B retailer with ambitious growth plans.

May 22, 2015, 10:54 ET from Zimmerman Advertising

FT. LAUDERDALE, Fla., and GREENSBORO, N.C., May 22, 2015 /PRNewswire/ -- The Fresh Market, Inc. (NASDAQ: TFM), a growing specialty grocery retailer, today announced that it has completed its advertising agency review and selected Zimmerman, Omnicom's retail growth machine, as its Agency of Record. 

Zimmerman's responsibilities will include strategic planning, creative services, brand activation, media planning & buying (traditional and digital), internal campaign development and social media activation.

"What we immediately found in Zimmerman was an agency that could both build our brand and propel our growth," said Chris Miller, Vice President of Strategy and Marketing at The Fresh Market. "We also found a team that shared our passion for bringing delicious food and a differentiated shopping experience to more customers, more often." 

The Fresh Market's unique value proposition offers consumers beautiful, well-merchandised stores and a curated assortment of the freshest, most delicious foods paired with friendly, knowledgeable employees in a welcoming atmosphere.

"Zimmerman will serve as a great partner as we continue to build our brand and enhance our culture around the love of food," said Sean Crane, The Fresh Market's interim CEO. "Their performance-oriented culture aligns well with ours and we look forward to a meaningful and mutually beneficial partnership, focused on sharing our truly unique concept with consumers and driving traffic to our stores."

"We've known retail in almost every sector, but the frenzy of The Fresh Market shoppers was like a magnet to us when we saw this opportunity," said Michael Goldberg, CEO of Zimmerman. "Accordingly, we will work with them on a relentless quest for increasing trip frequency and new shopper acquisition and help them realize their still untapped potential."

"Our agency model is perfect for retail grocery and we could not be happier with The Fresh Market and working with this great brand to drive success," said Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising. "Working together with their team, we expect The Fresh Market to not just continue their success, but leverage the power of Brandtailing® to build on it.

"The Fresh Market complements our deep experience in food with brands like Boston Market, Firehouse Subs, Papa John's, White Castle, and others. We are constantly in search of retail brands – regardless of the category – that have untapped potential to significantly grow and become the premiere brand in their industry."

About Zimmerman Advertising Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Tire Kingdom, AutoNation, Firehouse Subs, Boston Market, Extended Stay America, Chico's, White House Black Market and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Nashville. For information on the agency, visit http://www.zadv.com.

About Omnicom Group Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About The Fresh Market  About The Fresh Market, Inc. Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 170 stores in 27 states across the U.S. The Fresh Market is an equal opportunity employer. For more information, please visit www.thefreshmarket.com.

SOURCE Zimmerman Advertising



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