The Future of LLMs is People: Vurvey Labs Launches Vurbs, AI Agents Powered by Real-Time Human Insights

News provided by

Mar 07, 2025, 18:57 ET

AUSTIN, Texas, March 7, 2025 /PRNewswire/ -- Vurvey Labs, an AI research and platform company serving global brands like Adidas, Kenvue, and Unilever, today unveiled Vurbs™ — the world's first AI agent ecosystem dynamically powered by real-time human insights.

Breaking the LLM Paradigm
Traditional Large Language Models (LLMs) are static. Vurbs represent a revolutionary approach: AI agents that live, learn, and evolve through continuous human interaction.

"LLMs are a great starting point, but the next generation of agents need deeper understanding," said Chad Reynolds, Founder and CEO. "Vurbs are designed with characteristics not just inspired by real people, but directly connected to them."

The People Model™: A New AI Paradigm
Dr. Ben Vaughan, Head of AI Research, explains the breakthrough: "While traditional LLMs remain frozen in time, our Vurbs network learns through insights from over 3 million global consumers. This introduces variance crucial for modeling consumer behaviors that expand beyond existing training sets."

Key Innovations

People Model™: Advanced Large Persona Model (LPM) designed to generate Vurbs™, segments, and global AI populations using identifiable personality traits, demographics, psychographics, and custom facets
Vurb™ Personas: Transform static consumer profiles into living, conversational agents for real-time insights and collaboration
Vurb™ Assistants: A custom network of expert AI agents to advance and scale knowledge creation and innovation
Vurb™ Products: AI personalities and companions that authentically represent brands, products, and commerce opportunities

Enterprise-Tested, Consumer-Ready
Kathy Rutherford, Global Insights leader from Kenvue highlights the transformative potential: "Our Skin Health brands now have 24/7 consumer collaboration through Vurvey agents, democratizing insights across our innovation teams."

Beyond Conversation: Actionable AI
"Vurbs are not just conversational — they're actionable," Reynolds emphasizes. "This creates an opportunity to bring everyday objects, products, and experiences to life through dynamic, collaborative agents that can be personalized and more reflective of your world."

About Vurvey Labs
Building on their Sensemake™ model and Vurvey research platform, Vurvey Labs is pioneering "AI Powered by People" — creating a new category of real-time, human-connected AI agents.

Launch Details: