The Gab Group Retained As Agency Of Record For safeHands®, The World's First Alcohol-free Line Of Hand Sanitizers

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The Gab Group

30 Apr, 2012, 09:00 ET

BOCA RATON, Fla., April 30, 2012 /PRNewswire/ -- Award-winning PR and marketing agency The Gab Group has added safeHands® to its notable client roster. The Gab Group will deliver a multi-level media strategy campaign designed to increase public awareness of pioneering entrepreneur Dr. Jay Reubens' safeHands®, the world's first revolutionary skin-hydrating, non-toxic, alcohol-free line of hand sanitizers.

Based on in-depth scientific research and years of microbiological and human-subjects clinical testing, safeHands® is the proven alternative to leading alcohol-based hand sanitizers such as Purell which have been shown to foster dry skin, painful irritation and burning sensations after frequent use. Alcohol-based sanitizers have also been proven to trap germs inside skin, causing hands and individuals to be more susceptible to bacterial infections and sickness. safeHands® hydrating foam based hand sanitizer kills more than 99.99% of germs on contact, leaving hands and skin soft and supple with scientifically proven increased germ protection over alcohol-based sanitizers after 3rd consecutive use.  safeHands® proprietary, non-toxic, non-flammable formula touts its main germ-fighting ingredient as Benzalkonium Chloride(BAC) which is proven safe for children, pets and frequent use.  

A socially conscious company seeking to educate consumers and parents on the dangers of alcohol-based sanitizers, safeHands® campaign will launch effectively this summer.  Future product line introductions will include safeHands® for everyone, safePaws® for pets, safeSquirts® for children, safeTronics® for electronic equipment and safeHands® for Him and Her.

"We're excited to help safeHands® mission in exposing and educating the public on the lethal dangers of alcohol-based hand sanitizers. safeHands® unique alcohol-free line of hand sanitizers are the future of every hospital, handbag, and kitchen sink," says Michelle Soudry, Founder of The Gab Group.

For a complete list of safeHands® products, or for more information, visit www.getsafehands.com.   

About The Gab Group

Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is an award-winning brand communications agency specializing in streamlined services for luxury local and national lifestyle accounts.  The agency's broad scope of services includes brand-focused PR, strategic marketing, hospitality consulting services, and exceptional special events.  For more information, visit www.thegabgroup.com or www.facebook.com/thegabgroup.

SOURCE The Gab Group

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