ATLANTA, April 12, 2016 /PRNewswire/ -- HEXXU recently announced the debut of its innovative Live Action Virtual Reality (VR) capture technology for live and scripted content. To help define and steward the strategy for this revolutionary technology, HEXXU added long-time media veteran William Chapman to its leadership team.
Imagine standing next to rock stars as they perform live. Being right there in the middle of the action when your favorite team rushes the field. Having the lead character in a film or TV show turn toward you, make eye contact and deliver a line – all while you are moving and exploring the scene. The technology to do this didn't exist, so the team at HEXXU invented it.
Named HEX VR (short for Holographic Entertainment eXperience), this new technology is a giant leap beyond 360° videos. The viewer is no longer pinned to the spot where the camera rig is located – instead, HEX VR delivers on the full promise of VR with live action content. It puts the viewer in control of their own personalized camera view, moving around a real 3D space with real people in it.
"Once we realized how big this is for both live and scripted content, I approached an industry luminary with an established history of experimenting with new technology for broadcast, William Chapman," said Richard Oesterreicher, CEO of HEXXU. "I was hoping he would consider being an advisor for HEXXU. But when he learned about HEX VR, he immediately wanted to come onboard and join the team."
Chapman, now Senior Director of Live Content for HEXXU, brings 25 years of experience in film, television and digital media. Formerly VP of Emerging Technology for Turner Broadcasting, he has earned multiple Emmy® awards for technical achievement, including the first VR studio for NFL on TNT.
"I've been a part of the sports evolution – from traditional broadcast to total immersion within the game, from unique camera perspectives to the fantasy and eSports phenomena," Chapman said. "HEX VR is the technology that will take us to a whole new level of fan engagement." (Just how far can it go? Read this blog post and prepare to have your mind blown.)
With decades of cutting-edge experience at the highest levels of live media productions and development, content creation and technology advancements, the team at HEXXU is poised to deliver the next monumental shift in immersive multimedia – true live action VR. And the game will never be the same.
HEXXU is a technology company focused on innovation in media and entertainment. The HEXXU team has extensive business, production and development experience for companies like Turner Sports, Microsoft, Disney, DreamWorks, EA, Ubisoft and Sony. To learn more, please visit www.hexxu.com.
Contact: Carl W. Childers
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