LOS ANGELES, Sept. 25, 2017 /PRNewswire/ -- The Glam App partnered with coveted beauty entity Byrdie on a 4-day London Fashion Week pop-up salon, curated by CEO Cara Santana and Chief Creative Officer Joey Maalouf. The suite ran from 9.15 – 9.18 at the London Westbury Mayfair Hotel, offering express hair, makeup, and nail services to attendees plus facials by Dr. Tatiana. The partnership between Byrdie and The Glam App marked the first for the two.
"Byrdie Beauty UK is the go to digital platform for all things beauty. Collaborating together for LFW was a natural fit. We were so excited to bring on demand beauty and the Byrdie digital experience to Londoners!" - co-founder, actress Cara Santana.
The Glam App is an affordable luxury beauty on demand experience for every woman, everywhere.
"Byrdie and The Glam App, both born out of Los Angeles, have worked together on many events stateside so we loved seeing them bring to life what they do best—making women feel their best—during LFW." - Amy Lawrenson, Editorial Director Byrdie UK
The UK is a major market for The Glam App, comprising over 80,000 of their users. "The Brits have always epitomized glamour and elegance, so naturally we chose to activate in London. As one of our top 5 markets, it's proven to be a synergetic decision," notes Santana.
As far as LFW beauty trends, co-founder Joey Maalouf, whose roster includes Rachel Zoe, Goldie Hawn, and Kendall Jenner, weighs in. "I love the individuality and confidence UK style has. It's a story where fashion + beauty meet self-expression. For Nails, painted on geometric shapes and crackled metallic stripes. For makeup, The 90s are back! Grunge eye-makeup looks with a twist -- glossy pink eyelids and a smoked out bottom lash line. For hair, a wearable crimped wet look and 90s super model inspired blowouts are the statement of the season!"
The Glam App launched in 2015 by actress Cara Santana and stylist, Joey Maalouf. Created with the desire to cultivate the craft of emerging local artists, while simultaneously providing an affordable, luxurious beauty experience for everyone. The platform, currently in 23 cities, allows you to choose from a range of services – from a blow dry to a polish change. The Glam App delivers a salon at the push of a button.
SOURCE The Glam App