The Gold Group is Retained by the California Science Center Foundation to Promote the West Coast Premiere of Cleopatra: The Search for the Last Queen of Egypt

BOSTON, March 20, 2012 /PRNewswire-iReach/ -- The Gold Group recently announced it has been retained by the California Science Center Foundation to develop and implement marketing, strategic partnerships and an advertising campaign for their upcoming exhibition, Cleopatra: The Search for the Last Queen of Egypt. Featuring the largest collection of its kind ever assembled in the U.S. The exhibition opens May 23, 2012. 

The Gold Group successfully managed the marketing campaigns for two previous blockbuster exhibitions at the California Science Center - Mummies of the World and the California premiere of Gunther von Hagens' BODY WORLDS 3 & The Story of the Heart. The Gold Group's expertise in event marketing was a major contributing factor in attracting more than three quarters of a million people to these Science Center exhibitions.  The seven-month engagement of the Cleopatra exhibition is anticipated to push that combined total to exceed one million visitors. 

With offices in Boston and Washington, DC, The Gold Group brings three decades of live entertainment and exhibition experience to the California Science Center Foundation.  "We are pleased to have The Gold Group overseeing the marketing campaign for Cleopatra," said Jeffrey Rudolph, President of the California Science Center." He added, "Given their track record of effectively marketing several of our previous exhibitions, they are the perfect agency to kick off Cleopatra's west coast premiere."

The Gold Group brings enormous breadth of industry experience and a proven track record for increasing awareness and exceeding projections for a variety of events in cities throughout the country. The Gold Group has worked with more than 50 museums and science centers in North America including the Museum of Science and Industry Chicago, Denver Museum of Nature and Science, The Houston Museum of Natural Science, The Franklin Institute, and The Leonardo in Salt Lake City.

About The Gold Group
With offices in Boston and Washington, The Gold Group (TGG) is a full service entertainment and event marketing, public relations, and promotional marketing agency with a unique approach to client needs, driven by passion and 30 plus years in the entertainment industry. In the past five years, The Gold Group has helped its clients sell more than 15 million tickets. The Gold Group has created campaigns for some of the most recognized brands including Toyota, Verizon Wireless, Feld Entertainment, Boston Celebrity Series and Evergreen Exhibitions. www.goldgroupmarketing.com.

About The California Science Center
The California Science Center is a dynamic destination where families, adults and children can explore the wonders of science through interactive exhibits, live demonstrations, innovative programs and awe-inspiring films. Its mission is as follows: "We aspire to stimulate curiosity and inspire science learning in everyone by creating fun, memorable experiences, because we value science as an indispensible tool for understanding our world, accessibility and inclusiveness, and enriching people's lives."

Media Contact: Pam Sullivan of The Gold Group, 978 666 0298, [email protected]

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SOURCE The Gold Group