The GREENIES® Brand to Help Provide Vital Dental Care for Service Dogs

NASHVILLE, Tenn., Oct. 15, 2013 /PRNewswire/ -- A service dog's mouth is one of its most important assets. In order to perform essential daily tasks for their owners a service dog's mouth must be in its healthiest state. Unfortunately, dental health issues continue to be one of the leading health risks for pets, service dogs included. That's why The GREENIES® Brand has partnered with the American Veterinary Dental College (AVDC) to provide grants that help fund the cost of vital dental care procedures for service dogs.

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Through the Oral Care for Service Dogs program, board-certified veterinary dentists perform oral health procedures for registered service dogs that have displayed oral and dental diseases that can cause pain or discomfort, compromising the dogs' health and preventing them from performing their essential duties effectively.

"The GREENIES® Brand is proud to help provide dental care services for dogs that selflessly give so much for the individuals they serve," said Monica Glass, Senior Corporate Affairs Manager for The Nutro Company. "We hope the program will reinforce the importance of pet oral health to the entire pet community as we invite them to join the brand in its support."

The GREENIES® Brand has pledged a $20,000 grant to support dental care for service dogs and will, through the remainder of October, activate pet owners and bloggers online to spread news about pet oral health as a means to realize the full donation amount:

• Each new like on The GREENIES® Brand's page on Facebook will activate a $1 donation to the Oral Care for Service Dogs program
• Each tweet that uses #greeniesgives on Twitter will activate a $1 donation to the Oral Care for Service Dogs program
• For every blog post written about the importance of pet oral health and how GREENIES® Dental Chews and Treats help to keep pets healthy and happy, The GREENIES® Brand will donate $100 to the Oral Care for Service Dogs program

The GREENIES® Brand team will also regularly share stories and pictures of the service dogs cared for through the program via the brand's Facebook page, facebook.com/greenies.

About The Nutro Company
The Nutro Company is a leader in natural nutrition for pets and has been dedicated to quality, excellence and innovation since 1926. The Nutro Company's dog and cat food and treats offer healthful formulas for every pet's life stage, activity level and size. The Nutro Company's family of brands include the MAX®, NATURAL CHOICE® and ULTRA™ brands of natural¹ pet food and treats and the GREENIES® brand, which is the #1 veterinarian-recommended brand of treats². The Nutro Company makes GREENIES® Dental Chews and Treats, including PILL POCKETS® Treats, JointCare Treats and SMARTBITES® Treats.  For more information, please visit www.nutro.com and www.greenies.com.

¹ Naturally fortified with added vitamins, minerals and other trace nutrients.
² Data on file at The Nutro Company 2013.

®/™ Trademarks © The Nutro Company 2013. U.S. Pat. No. D587,428. 

SOURCE The GREENIES Brand