The Grounds Guys Brings Its Commitment to Caring for Outdoor Spaces into Communities Through WeCARE Week

From enhancing outdoor spaces to supporting local causes, The Grounds Guys puts its commitment to caring for communities into action.

WACO, Texas, Nov. 2, 2026 /PRNewswire/ -- The Grounds Guys®, a Neighborly® company, is celebrating its Annual WeCARE Week™, a week-long initiative running Monday, November 2 through Friday, November 6, 2026, dedicated to volunteerism, community support, and making a meaningful difference in neighborhoods across North America. The annual tradition brings together franchise owners, team members, and community partners to take on service projects that strengthen the places they call home.

WeCARE Week was established in memory of Monika Woerlen, a sibling of the founders of Sunshine Brands, the company behind The Grounds Guys, and her seven children, who tragically lost their lives in a house fire. Now in its 22nd year, the initiative honors their memory while bringing the brand's internal Code of C.A.R.E. to life: Customers first, Attitude, Respect, and Enjoy life in the process.

Since its founding in 2005, WeCARE Week has grown into one of the most enduring community commitments in the home services industry. Participating teams have beautified public spaces, supported local organizations, and provided seasonal assistance to families in need — demonstrating that consistent, purposeful acts of service create lasting impact far beyond any single week.

"WeCARE Week represents the heart of who we are as a brand," said Lori Johnson, Brand President of The Grounds Guys. "For 22 years, this tradition has brought our franchise owners, team members, and communities together around a shared purpose. Every volunteer effort, whether large or small, is an opportunity to live our values, honor the legacy behind WeCARE Week, and help make our neighborhoods better places to live and work."

This year, The Grounds Guys network is participating in a range of community-focused activities, including:

• Refreshing the landscapes of local nonprofits and charitable organizations.
• Providing lawn care for military families while loved ones are deployed.
• Helping elderly neighbors who can no longer maintain their own yards.
• Restoring neglected outdoor spaces for families facing difficult circumstances.
• Donating our time, equipment, and expertise to make a difference in our communities.

While WeCARE Week provides a dedicated moment to give back, The Grounds Guys encourages its network and community members to carry that spirit of service throughout the year. Working together to support neighbors, one act at a time, is how stronger, more connected communities are built.

Beyond its community commitment, The Grounds Guys helps homeowners and businesses create and maintain attractive, functional outdoor spaces. Services include lawn and grounds maintenance, landscape design and installation, flower and garden bed care, tree and shrub care, irrigation, fertilization and weed control, hardscaping, and seasonal cleanup. Depending on location, services may also include holiday lighting installation, outdoor lighting, artificial turf, pressure washing, and snow and ice management.

To learn more about The Grounds Guys and its lawn care and landscaping services, visit The Grounds Guys website.

About The Grounds Guys®:  

The Grounds Guys®, a Neighborly® company, is a full-service grounds care company offering commercial and residential landscape management services. The Grounds Guys® currently operates more than 250 locations throughout the U.S. and Canada. Acquired in 2010, The Grounds Guys® is part of Neighborly®, a family of global brands focused on being remarkable with consumers and franchise owners with more than 28 global brands and 5,500 franchise locations across North America and Europe serving millions of customers. For more information about The Grounds Guys®, visit GroundsGuys.com. To learn about franchising opportunities with Neighborly®, click here. 

SOURCE The Grounds Guys