The Growth of North America Bring Your Own Device (BYOD) Market is Driven by Increasing Adoption of Tablets and Smartphones by Employees for Business Purposes

Dec 08, 2014, 13:15 ET from MicroMarket Monitor

FORT WORTH, Texas, December 8, 2014 /PRNewswire/ --

The North American Bring Your Own Device (BYOD) report defines and segments the BYOD market in North America with analysis and forecast of revenue. The BYOD market in North America is estimated to grow from $29.5 billion in 2014 to $89.6 billion by 2019, at a CAGR of 24% from 2014 to 2019.

Browse through the TOC of the North America Bring Your Own Device (BYOD) Market for an in-depth analysis of the industry trends and segments, with help of various tables and figures.

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Key players in the North America Bring Your Own Device (BYOD) Market are Airwatch, Mobileiron, Good Technology, IBM/ Fiberlink & others.

Bring Your Own Device (BYOD) is a solution, which allows employees, business partners, and other users to bring their personal devices such as smart phones, tablets, and laptops at work to execute enterprise applications and access data. In recent years, a commendable growth in the number of employees using mobile devices such as Smart phones and tablets across the globe has created a huge demand in the BYOD market. The North American market is primarily driven by the emphasis given on Customer Relationship Management (CRM) by various organizations operational in North America. The Customer Relationship Management (CRM) enables organizations in building its image and BYOD provides its employees real-time access to crucial data, which is used for resolving customer grievances and queries; thereby, enhancing CRM.

Most of the citizens in this region are bringing their mobile devices to their work places, and thus has caused security concerns for the organizations. The shift to provide the access of business critical information to the employees, regardless of their geographical location, has pushed the rapid adoption of BYOD solutions. With the increase in adoption of tablets and smartphones for accessing the business critical information, the growth of BYOD market in North America is expected to be very high during the forecast period, 2014 to 2019. Organizations operating in North America are encouraging their employees by various reimbursement schemes to purchase tablets of their own choice. This in turn has fueled the growth of the North American BYOD market. Globally, North America is among the major markets for BYOD, wherein the U.S. holds the maximum share. As of 2014, the U.S. segment contributed a major share of 62% in the North American BYOD market.

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This market is segmented and forecast based on software, hardware, and service. The software in this market include Mobile Device Management (MDM), Mobile Application Management (MAM), Telecom Expense Management (TEM), Enterprise Mobile Content Management (EMCM), and Enterprise Mobile Email Management (EMEM), among others. The hardware commonly in use in this market include smartphones, tablets, and laptops. The services provided in the North American BYOD market include mobile data security, mobile device security, mobile ID management, and network security. The market is further segmented and forecast based on the major countries in the region, such as the U.S. and Canada.

The North American BYOD market report includes market share and value chain analysis, and market metrics such as drivers and restraints. In addition, the report presents a competitive landscape and company profiles of the key players in the North American BYOD market.

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The Europe bring your own device (BYOD) market is expected to grow from $19.35 billion in 2013 to $74.70 billion by 2019, at a CAGR of 25.2% during the forecast period. The demand for connected devices is one of the major factors driving the European BYOD market.

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