The Habit Burger Grill Opens Fourth Greater Bay Area Location in Napa, CA With Charity Events Donating 100% of Proceeds to CRAEF/ProStart, the Boys & Girls Clubs of Napa Valley, and the Muscular Dystrophy Association Charity Partners

It's Officially a Northern California Habit

Mar 14, 2012, 10:00 ET from The Habit Burger Grill

NAPA, Calif., March 14, 2012 /PRNewswire/ -- The Habit Burger Grill, a California-based restaurant brand, announced today the opening of its fourth greater Bay area location on Wednesday, March 21 in Napa, CA located at 1735 Trancas Road. With existing Bay area restaurants in Walnut Creek, Pleasanton, and hot on the heels of its brand new grand opening back on March 7 in San Mateo, The Habit continues its expansion in its home-state with this new Napa restaurant.


In the land of wining and dining, eager Napa area visitors and local residents can get a sneak peek of the famous Charburger during The Habit's charity tie-in events on Sunday March 18, and Monday, March 19th. On Sunday the 18th, The Habit will be open for lunch (from 12-2 p.m.) and dinner (from 5-7 p.m.) and on Monday the 19th will be open for lunch (12-2 p.m.) and will donate 100% of all proceeds on those days to their charity partners, the Muscular Dystrophy Association, the Boys & Girls Clubs of Napa Valley, and the California Restaurant Association Educational Foundation (CRAEF)'s ProStart (respectively).

The Habit in Napa officially opens for regular business hours at 10:30am on Wednesday, March 21, 2012 and will be open Monday – Saturday from 10:30am–10pm and 11am–9pm on Sundays.  Compared to other "fast casual" or other "gourmet burger" establishments, The Habit Burger offers high quality food and great service at reasonable prices ($2.95 for an original 'Charburger'). The Habit also serves freshly grilled sandwiches, specialty salads tossed to order, onion rings, sweet potato fries and a variety of hand-blended shakes and malts.

"We are proud to open our newest Habit in Napa just two weeks after the grand opening our location in San Mateo. With the success of our previous Bay area locations in Walnut Creek, and recent grand openings in Pleasanton and San Mateo, we are optimistic that our Napa location in the esteemed Napa Valley region will be yet another 'Habit' worth repeating," says Russ Bendel, President and CEO of Habit Restaurants, LLC.

The Habit is best known for their made-to-order "Charburgers" grilled over an open flame and their friendly, inviting service. They use only fresh, quality ingredients, and always live up to their motto: "There's No Substitute For Quality!" 

Follow The Habit on Facebook at, on Twitter at @HabitBurger and on YouTube at For more information, visit their website at

*Photos available upon request*

About The Habit Burger Grill

Over 40 years ago, The Habit opened in Santa Barbara, California.  Soon after, 16-year old Brent Reichard got his first job flipping burgers there and a few years later he and his brother Bruce made the life-changing decision to buy it.  Through hard work and dedication The Habit has grown a lot since then, but remains focused on one simple philosophy – always deliver high quality food and great service at reasonable prices.

Christine Kirk
Social Muse Communications
Phone: 323-371-9004
Twitter: @LuxuryPRGal

SOURCE The Habit Burger Grill