The Halo Group Debuts The Halossary

A Handy Guide to Industry Lingo… It's not so great at parties, but terrific at the office

Mar 10, 2014, 09:07 ET from The Halo Group

NEW YORK, March 10, 2013 /PRNewswire/ -- The worlds of branding, advertising and public relations have always loved creating their own special lingo. It probably started as something of a necessity. Then it became a pastime. Now, there's so much marketing jargon and so many buzzwords that it's easy to lose track of them all.

As marketers, who are constantly collaborating and evolving our skills, its important to keep up with what's new. So, out of a sense of duty, and because it seemed like fun, The Halo Group, a New York City based branding and marketing communications agency, made this handy guide of marketing terms so those in our industry can toss them around at their next big meeting. It's called the Halossary. (Yes, we made up another term.)

To view and download the Halossary and share with your readers, check out:

About The Halo Group
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo's work has been honored with some of the industry's top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is an independently owned agency, headquartered in New York and is a member of AAAA, PRSA, NAWBO, and a recognized MWBE. Visit for more information.

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SOURCE The Halo Group