THE HEART MONITORS BUILDS END-TO-END AI SYSTEM TO IDENTIFY WHAT MOVES PEOPLE--THEN PROVES IT BY BRANDING CIVILITY

Independent "Feelings Company" earns Webby recognition and two OMMA Award finalist honors for making civility fashionable again by turning human emotion into measurable participation. 

NEW YORK and PARIS, Oct. 1, 2026 /PRNewswire/ -- The Heart Monitors, an independent strategy, creative and activation company founded by global marketer Robin Lemberg, has built an end-to-end, human-led and AI-enabled system designed to identify the feelings, cultural tensions and emerging trends most likely to move people—and transform them into creative ideas, media participation and measurable growth. 

In a world polarized by social media, politics, and cultural differences, people crave civility. The Heart Monitors is branding civility itself to make it culturally relevant again.

Through Civil Media and its flagship platform, Don't Hate Debate TV, The Heart Monitors built an end-to-end platform with over forty AI modules to help uncover emotional tensions, model opposing perspectives, accelerate content development and learn continuously from audience behavior. Human strategists and creators then turned those signals into provocative stories, debates, polls, and campaigns that invited people to participate rather than simply consume.

The result is a closed-loop human led AI platform: trends drive insights into feelings that inspire creative; creative generates participation; participation produces behavioral signals; and those signals improve the next idea, audience strategy and activation. The company believes this approach offers brands a new way to detect not only what is trending, but what people care about enough to act on.

"AI should not replace human feeling or creative judgment. It should help us see more clearly what is beginning to matter, understand why it matters, what messages will move people, connect with people and then to be able to optimize in real time," said Lemberg. "We built a complete system around that belief—and tested it against one of the hardest cultural challenges imaginable: branding civility in an uncivil world." 

In its first year, Civil Media's Don't Hate Debate TV laboratory produced more than 600 pieces of content, analyzed 1,230 videos, generated more than 10 million views, built a community of 50,000 people and drove 220,000 participation actions with less than $60K in media spend . Its 353 community polls averaged a 12.4% participation rate, while YouTube content achieved completion rates of 50% to 63%. 

The work has also received independent industry validation. The Heart Monitors was named a 2026 Webby Honoree for its use of AI in public service and activism. It is now an OMMA Award finalist for Lemberg's campaign "Hate Goes All Ways" and "Participation Is the New Media Currency" across two categories: Social Campaign Across Platforms and Best Use of Video on Social Platforms. This David-like company is competing alongside work from Goliaths: HBO Max, Razorfish, and Exverus by Brainlabs. 

For Lemberg, the recognition validates more than individual campaigns or a technological platform. It points to a new operating model for brands, causes and political organizations seeking to understand culture in motion—and convert human feeling into participation, signal and growth and gives us hope of how we may be able to use AI to combat hate itself.

About The Heart Monitors 

The Heart Monitors is The Feelings Company. An independent, human-led and AI-enabled strategy, creative and activation firm based in Paris and New York. Through Civil Media, it transforms feelings into participation, participation into signal and signal into growth. 

Contact: Peter Barden, [email protected], 917.763.7352

SOURCE The Heart Monitors