The Heat Is On for Church's Chicken

ATLANTA, Aug. 19 /PRNewswire/ -- Church's Chicken is calling for all video songwriter wannabes to create a song, grab a camera and sing about its new Spicier Spicy Chicken.  All entrants will compete for a chance to win the grand prize of $3,000 and a year's supply of Church's Chicken.  

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Customer demand for Spicier Spicy Chicken resulted in the new product making its debut in all Church's Chicken restaurants across the country two weeks ago.

The inspiration for the contest is Jedidiah Brown, the YouTube phenomenon who made a home video and sang a song in his own words about Church's Chicken.  His video has had close to a million views since it was posted last May.  "All of us at Church's loved Jedidiah's video so much that we enlisted him to write another one and make a video that we could use as an example for interested video song creators who are thinking about entering Church's Spicier Spicy Chicken Song Contest," said Bonnie Warschauer, Church's Vice President of Communications.  "Jedidiah is a talented young man and loyal fan of our Original chicken and now our new Spicier Spicy Chicken.  His new video is going to make a whole lot of people hungry for our chicken and the desire to not only watch his video over and over again, but create one of their own."

If the success of Jedidiah's video on YouTube is any indication, all those who enter Church's video song contest can anticipate their video being seen by tens of thousands of viewers.  And that's an added reward Church's Chicken is pleased to be able to provide.

Additional prizes include $1,500 for second place and $500 for the video song coming in at third place. The first two hundred participants who submit an eligible video song will receive a coupon for a free two-piece Church's Spicier Spicy Chicken & Biscuit.

The contest is easy to enter and promises to be fun and competitive for all:

• Visit www.spicierspicychickensong.com  to read the detailed rules and requirements for the contest
• Create and upload your video song
• The gallery on the site will feature all videos that meet the requirements listed in the rules and will be available to view, share and rate between August 19 and September 19.
• September 21 will be the day the top five finalists will be revealed and public voting begins.
• October 1, the winner of Church's Spicier Spicy Chicken Song Contest will be announced.

ABOUT CHURCH'S CHICKEN

Founded in San Antonio, Texas, in 1952, Church's Chicken is a highly recognized brand name in the Quick Service Restaurant sector and is one of the largest quick-service chicken concepts in the World.  Church's Chicken serves freshly prepared, high quality, flavorful chicken both Original and Spicier Spicy and tenders, with classic sides and hand-made from scratch biscuits.  Church's differentiates from its competitors in care and attention given in preparation of food, and is positioned as the value leader in the Chicken QSR category.  As of March 2010, the Church's system consisted of more than 1,700 locations worldwide in 22 countries, with system sales approaching $1.2 billion.  For more information on Church's Chicken, visit www.churchs.com.

SOURCE Church's Chicken