The Hippest Type Of Publicity: Transmedia Group To Publicize ComfiHips®, A New Hip Protector Product To Help Prevent Fractures For Those Who Are At Risk Of Falling

Oct 22, 2012, 05:20 ET from TransMedia Group

BOCA RATON, Fla., Oct. 22, 2012 /PRNewswire/ -- ComfiHips® (, the most comfortable hip protector product, has retained TransMedia Group for publicity.

ComfiHips® gives around the clock protection for its consumers, and are amazingly lightweight- each pad actually weighs less than a small bag of potato chips. The pads are designed to fit easily into concealed interior pockets of their specially designed, ultra-soft undergarments. "It's hard for anyone to know you are wearing our low profile ComfiHips®," said Martin Onrot, co-creator of ComfiHips®.

TransMedia Group ( will publicize how effectively ComfiHips® provides protection for seniors, but also bring awareness to the issue of hip fractures. "It has been reported that more than 300,000 Americans fracture a hip each year," said Lee Zoretic, TransMedia Group's Director of Public Relations. "Beyond the pain and suffering from the injury, the long term prognosis for many shows an increase in death within one year following the fracture, and here's a product that can help provide protection."

"Our product is not only designed and recommended to those who are at risk of falling, but also nursing homes and assisted living residents, patients undergoing rehabilitation, and people with balance issues," said Iris Onrot, co-creator of ComfiHips®.

TransMedia Group will be promoting ComfiHips® to nursing homes and hospitals, national and local trade shows, and senior publications. "Not only will we publicize ComfiHips® as a new product but will begin educating the public.  Instead of worrying about an elderly loved one and hoping they won't fall, here's the chance to protect against the devastating results of effects of a fall," said Glen Calder, President of TransMedia Group.

"We chose TransMedia Group because of their tremendous track record in promoting innovative products and know that they will help get the word out that ComfiHips® will let seniors continue their regular lifestyles and be protected 24/7," added Martin Onrot.

For additional information, contact Lee Zoretic (561) 750-9800 ext. 227;

About ComfiHips®
ComfiHips® is a hip protector product to help prevent hip fractures. The company is based out of Boynton Beach, FL. ComfiHips® is patented.

About TransMedia Group
TransMedia Group is a full-service public relations firm serving clients worldwide since 1981.


SOURCE TransMedia Group