NEW YORK, Jan. 13, 2016 /PRNewswire/ -- Kwittken, an MDC Partners Inc. (NASDAQ: MDCA, TSX: MDZ.A) agency, has been nominated by The Holmes Report for three Insights (In2) SABRE Awards in recognition of the firm's work on behalf of Pantone, Windstream, and for the launch of its employee engagement, onboarding and retention program, "Day One."
The acknowledgment follows a year of double-digit growth for Kwittken, during which the firm continued to drive results on behalf of its clients through programs that blended best-in-class earned, owned and paid media strategies. The programs executed on behalf of Pantone and Windstream are two highlights of the increasingly integrated client work Kwittken delivered on behalf of its partners in 2015.
Shortly after being named agency of record for Pantone, the world-renowned color authority, Kwittken helped launch 210 new colors that would be added to its Fashion, Home + Interiors Color System – the first addition to the line in over three years. The unveiling, nominated for the Earned Media Award, served as a springboard for Pantone and Kwittken, telling the company's innovation story through high-impact business, technology and innovation media outlets.
Earlier in the year, Kwittken helped Windstream improve the brand's perception and demonstrate the company's appreciation for local culture and tradition within the rural communities it serves. Nominated for this year's Brand Content and Creativity Award, the program, dubbed "Locally Crafted," tapped into the stories of heritage, tradition and craftsmanship that tie together these communities.
"Day One," Kwittken's yearlong employee onboarding and engagement program designed to educate new employees on agency processes while enhancing productivity, has been nominated for the Innovation Excellence Award recognizing the most innovative agency initiative. Launched in 2015, the program is led by Kwittken's Director of People + Culture, Melissa Ferrara, who joined Kwittken in the same year to support the agency's employee growth and culture initiatives.
Winners will be unveiled at the The Holmes Report's Innovation Summit awards dinner, taking place at the Park Central San Francisco on the evening of February 16, 2016.
About Kwittken Kwittken is one of the fastest growing, modern communications agencies in the world, with offices in New York, London and Toronto. We provide our clients with fresh thinking that creates value through thoughtful and creative communications, and brand engagement. Our 1/1 (one of one) agency model synthesizes "design thinking" with the most impactful elements of public relations, influencer engagement and social/content marketing expertise. A multi-specialist agency, Kwittken works with clients such as Amway, Deloitte, Pantone, P&G, Hisense, American Express, HomeAway, Wyndham, Windstream, Better Homes and Gardens Real Estate, Virtus Asset Management and Amadeus.
Kwittken has been a part of the MDC Partners network since 2010. For more information, please visit www.kwittken.com.