The Honest Company Introduces HonestBaby App for iPhone, iPad and iPod Touch

SANTA MONICA, Calif., March 21, 2013 /PRNewswire/ -- The Honest Company announced today its brand new app, HonestBaby, available now from the App Store on iPhone, iPad and iPod touch, allowing parents the ability to instantly and easily monitor their child's development, growth and activity. 

HonestBaby is another exciting addition to The Honest Company, a trusted family essentials brand celebrated for providing curated non-toxic, eco-friendly products and for striving to make life easier and more practical for busy parents. Bringing its signature blend of easy, convenient and modern parenting to iPhone, iPad and iPod touch, the HonestBaby App will assist families in charting their children's daily activities and development, all conveniently within reach and in one organized place. With HonestBaby, users have the option to track feedings, diaper changes, sleep, growth, doctor visits, and honestly special moments in real time as they happen! Additionally, Honest.com members and subscribers will also receive the added benefit of being able to manage their accounts, subscriptions, and other orders directly from their iPhone, iPad or iPod touch.

"Today's modern parent is a master of multitasking and always on the move with their children in town," said Brian Lee, co-founder and chief executive officer of The Honest Company. "We're committed to providing our Honest.com members and parents everywhere the tools they need to bring organization and convenience to parenting. We are excited that iPhone, iPad and iPod touch users can now access the Honest.com subscriptions right from their pockets, instantly manage their child's development and be sure that not a single memory will be missed."

HonestBaby features:

• The ability to chart daily activities and development of your children
• Feeding, diaper, sleep, growth and other trackers
• Ability to upload images of special moments that parents want to save
• Direct Honest.com membership account management

The HonestBaby App is available for free from the App Store at www.AppStore.com.

For more information on The Honest Company, please visit www.honest.com

About The Honest Company
The Honest Company (www.Honest.com), founded by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane, was created to ensure that parents have access to non-toxic, eco-friendly, beautiful family products that don't break the bank. Honest.com offers essentials for every family member including diapers, wipes, bath, skin care and home cleaning products conveniently door-delivered through a monthly subscription service of customized product bundles or for single item purchase. Thanks to customer purchases The Honest Company donates product, money and effort to Baby2Baby.org.

SOURCE The Honest Company