COMMERCE TOWNSHIP, Mich., Feb. 11, 2011 /PRNewswire/ -- The family of Bob Marley will carry its message of peace, love and unity to the fashion industry's largest trade event by introducing its first collection of audio electronic products from The House of Marley at MAGIC in Las Vegas from February 14 – 16, 2011. The House of Marley will showcase its full line of MARLEY audio gear in the STREET Unlimited area of MAGIC at Booth# 20930 on the 2nd floor, while only the premium collection from MARLEY will be on display at PROJECT in the Town Square section of the show.
The House of Marley delivers premium quality, eco-conscious products that embody Bob Marley's and the Marley family's values of equality, unity, authenticity, sustainability and charity. MARLEY is comprised of three collections — Jammin', Freedom, and Destiny — and features passive noise cancelling in-ear headphones, over-ear headphones, docking stations, speakers and boom boxes. Suggested retail prices range from $29.99 to $499.99, offering superior audio products for "young gongs" to "conscious connoisseurs." Products will ship to retailers in the second quarter of 2011 and are expected to be available at street, ski, skate and surf shops as well as at electronics retailers. For more information, visit http://www.thehouseofmarley.com.
"My father spread messages of love, hope, unity and peace through his music and it is our family's responsibility and mission to bring his vision to a new generation," said Rohan Marley, Bob's son, on behalf of the family. "Whatever our family is involved in has to have some sort of consciousness that is true to our heritage and values. Music is such an important part of our lives and is how millions of people, just like my father and siblings, express their personal style and beliefs. The House of Marley audio products make perfect sense and are created with a focus on mother earth and exceptional sound that our family and our father would be proud to call our own."
Attendees at MAGIC will be jammin' with special performances from Julian "Ju Ju" Marley on-stage in Town Square at PROJECT on February 14 at 5PM presented by The House of Marley. Julian is a Grammy award nominated, roots-reggae musician, singer-songwriter, producer and humanitarian. His latest album, AWAKE, features a set of hypnotic beats and soulful vocals inspired by life and spirituality incorporating the roots-reggae sound that Julian has made his own. AWAKE infuses street-energy hip-hop, bubbling dancehall, and a smooth combination of R&B and reggae. Julian co-produced AWAKE with his brothers, Stephen Marley and Damian "Jr. Gong" Marley. At The House of Marley booth at STREET Unlimited, special jam sessions will take place Feb. 14, 15 and 16 with the next generation of Marley family musicians — Bob's grandchildren.
"Fashion trends come and go, but the message of Bob Marley and his family's music is timeless and we're thrilled to carry his legacy forward with The House of Marley," said Alon Kaufman, CEO, The House of Marley. "Today's consumer wears their personal audio gear just like they wear clothing. The House of Marley lets a new generation of 'young gongs' satisfy their soul with headphones and other stylish, eco-conscious lifestyle accessories that deliver premium sound quality and incredible design with a purpose."
MARLEY PRODUCTS: JAMMIN', FREEDOM AND DESTINY
The House of Marley delivers best in class products within a three-tiered product strategy. This allows for a wide bandwidth in product, price point and retail destinations, while engaging three distinct consumer segments. MARLEY in-ear headphones are small, compact and prepared to take on the heaviest bass. MARLEY over-ear headphones look good, sound good and make you feel good. MARLEY docks and speakers help you share the music, delivering powerful audio for home and on the go.
MARLEY JAMMIN' brings the joyful Jamaican vibe to life through colorful, vibrant style and solid performance designed for 'young gongs'. MARLEY FREEDOM delivers a high-end audio experience through modern, soulful design sensibilities. MARLEY DESTINY combines pro-level audio components with beautiful, natural, premium materials for music lovers seeking a heightened listening experience.
Four guiding principles are central to turning Bob's ideals into actions and his principles into products at The House of Marley: Superior Quality, Cause Minded, Sustainably Sourced and Waste Conscious.
Superior Quality: Bob was a master at his craft and The House of Marley aims for the same excellence in everything it creates. Using reggae music as the test by which all MARLEY products are made, bass is the driving force in every product. That doesn't mean we've neglected the highs either. MARLEY products aim for authenticity and you can hear it in every instrument and vocal. MARLEY products are made to withstand even the most active lifestyle and to emulate Bob – timeless.
Cause Minded: A portion of proceeds will benefit 1Love.org, a not-for-profit business created with the Marley family to create awareness and a sustainable flow of contributions to benefit 1Love.org-supported charities that empower youth, protect our planet and encourage global peace. Learn more at 1Love.org
Sustainably Sourced: The House of Marley's goal is to create high-quality products in the most ethical and environmentally positive way. MARLEY audio products are made with Forest Stewardship Council (FSC)-certified wood, the highest standard for wood and forest products, and use recycled and recyclable aluminums and plastics. The House of Marley is continuously searching for the highest-quality, lowest environmentally impactful materials the world has to offer.
Waste Conscious: The House of Marley creates eco-conscious products that aim to be sustainable, renewable and recyclable. But one thing it's not about creating is waste. Each MARLEY product is packaged using pulp or recycled and recyclable material, so it can avoid the waste stream and manifest into something useful again. In addition, MARLEY earbuds and headphones come with storage bags made from natural fibers, such as cotton and hemp.
About The House of Marley:
Working together for a better world, The House of Marley was created from the belief in Bob Marley's vision of "One Love," offering a range of eco-conscious, innovative audio electronics products that adhere to the Marley family core values: equality, unity, authenticity, sustainability and charity. A portion of proceeds from The House of Marley will benefit 1Love.org. The epicenter of a global movement, 1Love.org is dedicated to spreading Bob Marley's message of unity and peace by lifting up a new generation of "young gongs" to strike the hammer for charities, causes and ideas that can change the world.
Visit the Marley Family's primary website at www.BobMarley.com and join the Official Bob Marley Facebook page at www.Facebook.com/BobMarley. Learn more about other Marley Family ventures by visiting Marley's Mellow Mood 100% natural relaxation teas and sodas at www.MarleysMellowMood.com, Marley Coffee at www.MarleyCoffee.com, and 1Love.org at www.1love.org .
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. The February 2011 MAGIC will run from February 14 – 16, Sourcing at MAGIC starts at noon on February 13. For more information, visit www.magiconline.com.
SOURCE The House of Marley