"The 'I Choose…' Framework" Helps Readers Shift From Passive Subconscious Habits to Active, Intentional Decisions by Utilizing Three Core Tools
Author Travis Allen Sterner draws on personal experience with mental health, addiction recovery, and career pivots to help readers build an actionable framework for well-being
GRANTS PASS, Ore., Aug. 31, 2026 /PRNewswire/ -- A new self-help book offers readers a structured, visual framework designed to shift everyday decision-making from subconscious autopilot to intentional, conscious control. It shares a framework that can translate real-life adversity into a step-by-step methodology for personal empowerment, mental health maintenance, and career fulfillment.
In the "The 'I Choose…' Framework", author and speaker Travis Allen Sterner translates real-life adversity into a step-by-step methodology for personal empowerment, mental health maintenance, and career fulfillment. Born from a single sticky note that read, "I Choose…," given to Sterner by his grandmother during his senior year of high school, the book explores how daily choices directly impact long-term physical and emotional quality of life. Drawing from his own personal journey, including surviving a teenage suicide attempt, overcoming drug abuse, serving in the U.S. Army and retiring from corporate America at age 47, Sterner combines memoir storytelling with practical behavioral exercises.
Sterner encourages readers to look beyond traditional measures of success and focus instead on the value they build within themselves. "Every action you take and every choice you make is an investment in you," he said. "No matter if you are flat broke or a multimillionaire, YOU are your Most Valuable Asset."
Grounded in personal development research, neuroscience and behavioral decision science, "The 'I Choose…' Framework" helps readers connect self-awareness and habit formation to everyday well-being. The book introduces three simple visual tools: the "I," a vertical line that represents a person's core foundation of body and mind; the Sphere of Identity, a circle that defines the boundaries of who a person chooses to be and who they choose to allow into their life; and the Triangle of Self-Awareness, an upside-down triangle that helps readers balance mind, heart and gut or logic, emotion and lived experience.
"I Choose…, these two words coupled with a wonderfully pregnant ellipsis are your pattern for unlocking a life of unfiltered and limitless freedom," said Sterner. "You have no idea how wonderful your life is going to be."
Sterner has already begun work on a planned trilogy, noting that "this is the first of three in your journey of 'I Choose...'" to expand the framework into deeper applications for personal health competencies and community variables.
"The 'I Choose…' Framework"
By Travis Allen Sterner
ISBN: 9798765268315 (softcover); 9798765268308 (hardcover); 9798765268292 (electronic) 9798765270462 (audio)
Available at Balboa Press, Amazon and Barnes & Noble
About the author
Travis Sterner began his professional journey with honorable service in the U.S. Army before spending over two decades climbing the ranks of corporate America. Driven by his own framework, he retired from the corporate world at age 47 to dedicate his life to writing, coaching, and motivational speaking. He holds an MBA in IT Management from WGU Washington. Travis has been happily married for over 23 years to his wife and partner, Jen, and together they have raised four boys. Grounded in the firm belief that we are on this Earth to serve one another, he dedicates his creative talents to equipping others with practical tools for self-care, unwavering optimism, and profound empathy. To learn more, please visit www.sternerinspirations.com.
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Ziggy Goldfarb
SOURCE Balboa Press
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