The Inaugural Leos(TM) Award Goes to Start-Up Company FROGBOX to Change the Way People Move

Vancouver-based company wins $250,000 in services from Creative Leader Leo Burnett USA

Apr 19, 2010, 13:49 ET from Leo Burnett

CHICAGO, April 19 /PRNewswire/ -- As the first-ever winner of The Leos award, FROGBOX, a provider of eco-friendly plastic moving boxes, hopes to leap to the next level of business success by changing the way people move their household belongings.  The Leos award is sponsored jointly by Leo Burnett USA and the Entrepreneurs' Organization, a global network of small business owners and was created to provide strategic and creative services to a deserving up-and-coming company.

"Young, dynamic companies like FROGBOX have been, and will be, an important part of the world's economic recovery," says Rich Stoddart, president of Leo Burnett USA.  "We can help a new company like FROGBOX, with a great idea, to grow by changing consumer behavior just as we have done for other innovative brands like McDonald's, Kellogg, Allstate, and Nintendo."  

Chosen as the winner from among more than 80 small companies across the United States and Canada, FROGBOX will work closely with a specially chosen team of planners and creatives from Leo Burnett USA to bring the company's vision to life.  Jeff Hill, FROGBOX partner and chief operating officer, hopes to begin his work with Team Leo to expand his company's online presence.  "Most people first turn to the Internet when planning a move and many people simply don't know that there are environmentally favorable alternatives to traditional cardboard moving boxes," Hill says. "I was thrilled to have won The Leos award and look forward to developing a strategy to get our message out and literally change the way people move their household goods."

Serving Seattle, Vancouver, Toronto and their surrounding areas, FROGBOX was founded in 2008 to rent out reusable eco-friendly plastic moving boxes that can be used up to 400 times each, saving people the time and effort of collecting and disposing of cardboard boxes while lessening the impact of those boxes on the environment at the same time.

"We know that creativity has the power to transform human behavior," says Susan Credle, chief creative officer of Leo Burnett USA. "The combination of FROBOX's simple and powerful business idea and our Humankind approach to marketing will help make FROGBOX a household name in the moving category."  

About Leo Burnett Company Inc.

Leo Burnett Company Inc. is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc. Leo Burnett is a HumanKind communications company. Our approach is simple and singular: we put a brand's purpose at the center of our communications in order to truly connect with people. Then, we activate this human purpose to create what we refer to as "Acts, not just Ads."  In doing so, we make a life-long meaningful relationship between people and brands.

We believe when you create value, you create value for your clients. That's why an impressive number of the world's most valuable brands, including The Coca-Cola Company, Kellogg, McDonald's, Hallmark, Allstate, Walgreens, Procter & Gamble and Nintendo work with Leo Burnett. Clients share our purpose-centered approach and, like us, they know that agencies don't create great brands. People do.


FROGBOX Inc. ( is a North American leader in low environmental impact moving supplies.  FROGBOX delivers a convenient, affordable and eco-friendly alternative to traditional moving boxes and moving supplies.  Our mission is simple: we want to minimize the stress of moving on our customers and the Earth.  FROGBOX currently operates in Vancouver, Seattle and Toronto but we are expanding across North America.  Call 1-877-FROGBOX for more information.

SOURCE Leo Burnett