BEIJING, Sept. 29, 2016 /PRNewswire/ -- Under the guidance of the Electronic Information Division of the Ministry of Industry and Information Technology (MIIT), HTC, the pioneer in innovative smart mobile and VR technologies, and other leading enterprises and research institutes in the VR area have worked together to establish the Industry of Virtual Reality Alliance (IVRA.com). The IVRA aims to enhance the development of the VR ecosystem in China by promoting technology innovation and the formulation of industrial standards, bridging hardware, software, content, platforms and industrial applications.
Cher Wang, Chairwoman and CEO of HTC Corporation said, "We are honored to work with many excellent industry partners to promote the development of China's VR ecosystem. As a founding member of the IVRA and a leading firm in VR technology, HTC is committed to promoting VR technology innovation in China and the implementation of various industry applications. We have already accumulated a wealth of experience in these areas. With the establishment of the IVRA, we will continue to play to our strengths, while actively assisting MIIT and other relevant departments, in formulating industry standards."
China's VR industry is entering a defining period in 2016. In May, the CPC Central Committee and the State Council issued the National Innovation-driven Development Strategy Outline, highlighting the need to develop a new generation information network technologies, enhance VR technology research and industrial development, strengthen the IT Infrastructure for economic and social development, promote the innovation of industrial technology system, and form new development advantages. The establishment of the IVRA is in line with the country's VR and innovation-driven development strategy.
More than 170 enterprises and institutions have confirmed their partnership with the IVRA. This includes leading VR enterprises at home and abroad such as Alibaba, Huawei, JD, Netease, Sohu, Perfect World, Enlight Media, Letv, iQiYi, Samsung, Nokia, AMD, Ubisoft, NVIDIA, and ARM. Laboratories and research centers belonging to domestic and foreign well-known higher education institutions are among the IVRA's supporters as well. These are the Beijing University of Aeronautics and Astronautics, BEIHANG University, Beijing Institute of Technology, Beijing Normal University, Peking University, Zhejiang University, Shandong University, Chinese Academy of Sciences, Columbia University, Stanford University, and the University of Washington. Local industrial parks and investment institutions such as Laoshan District of Qingdao, China Nanchang VR Industrial Base, Shanghai Jinqiao Economic and Technological Development Zone, VR Venture, and Makers Global also back the Alliance's aims.
Alvin W. Graylin, China Regional President of Vive, HTC and Vice Chairman of IVRA is confident about the development of China's VR industry. He said, "As the current market leader, HTC is honored to have this chance to promote the spirit of cooperation and integration between all parts of the ecosystem in order to accelerate the maturing of the VR industry as a whole. We want to bring revolutionary improvements to people's lives in China and globally by working together as one industry to bring to market products and content which deliver real value to consumers and business customers."
As a pioneer of VR technological innovation, HTC has placed the development of the VR ecosystem at the forefront of its business. In April of this year, HTC launched Vive X Accelerator (vivex.co) to provide various kinds of tools and professional guidance for VR developers and startups in order to facilitate the rapid development of promising development teams. In addition, HTC collaborated with 37 globally leading venture capital firms to set up the VR Venture Capital Alliance (VRVCA.com), and aim to investing billions of dollars to promote the global VR industry.
HTC pledges to support the Alliance and the formulation of industry standards. It will continue to uphold the spirit of transparency, cooperation, equality and ensure a mutually beneficial outcome. HTC will use its technological expertise and resources to open up the upstream and downstream industrial chain, moves that will develop China's VR ecosystem.
About the Vive Virtual Reality System
Vive is a first-of-its-kind virtual reality system developed in partnership by HTC and Valve. Designed from the ground up for room-scale VR, Vive allows true-to-life interactions and experiences thanks to an adjustable headset displaying stunning graphics, two wireless controllers with HD haptic feedback and 360˚ absolute motion tracking. For a convenient and safe experience, Vive incorporates essential functionality from your phone and features a front facing camera that blends physical elements into the virtual world. Working in concert, this system immerses you visually, physically and emotionally in the virtual world. For more information on Vive, please visit www.vive.com.
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile and virtual reality devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire lines of smartphones, and is now leading the VR industry with the Vive line of products. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com.
SOURCE HTC Vive