NEW YORK, Sept. 18, 2018 /PRNewswire/ -- Restaurant discovery platform, The Infatuation, today announced the addition of Michael Sinatra as the company's first-ever vice president of communications.
In this new role, Sinatra will oversee the company's communication strategy including media relations, internal and external communications, issues and reputation management as well as help lead the company through its next phase of growth as it nears its 10-year anniversary. The Infatuation has plans to expand to new cities around the globe as well as reintroduce the Zagat brand, after it acquired the legendary restaurant review platform from Google earlier this year. Sinatra will report to Chris Stang, CEO and Co-Founder of The Infatuation.
Prior to joining The Infatuation, Sinatra most recently served as a global director of external communications for consumer products company, Newell Brands since 2017. Before that, Sinatra was a communications, public relations, public affairs and social media leader at Whole Foods Market in roles of increasing responsibility since 2009. During his tenure with the natural and organic grocer, he led several partnership initiatives with The Infatuation. Sinatra's career began at global public relations firm Fleishman-Hillard in New York City.
"Developing and promoting our company's narrative is essential to the continued growth of The Infatuation and Zagat," said Chris Stang, CEO and Co-Founder of The Infatuation. "Michael has long been a member of the Infatuation community as both an avid user of our platforms and as a brand partner. His passion and understanding for what it is we do, and plan to do in the future, make him the ideal fit to lead this portion of our business."
"Anyone that knows me, knows how important of a role The Infatuation and its community play in my life. For me to be able to give even a small portion of that back and assist this company in further developing its culture and voice, expanding its reach and spotlighting its incredible offerings, is a dream realized," Sinatra said. "I couldn't be more thrilled to officially become a part of The Infatuation family after our history together."
The Infatuation can be found at www.theinfatuation.com, or via social media channels across Instagram, Twitter, Facebook and Snapchat. Among the many exciting programs and platforms for The Infatuation, the company is preparing for its first east coast EEEEEATSCON food festival on October 6th at Forest Hills Stadium in New York City.
About The Infatuation
Founded in 2009 in New York City by longtime music industry executives Chris Stang and Andrew Steinthal, The Infatuation has developed into one of the most innovative restaurant discovery platforms in the world. The company now covers more than two dozen global cities with a new unique approach to creating and delivering restaurant reviews and guides via its prolific web and social media presence, useful mobile apps, large and influential email newsletter, and its popular SMS-based recommendation platform, Text Rex. The company also hosts and produces more than 50 community events annually, including its large-scale food festival, EEEEEATSCON. In March of 2018, The Infatuation acquired legendary restaurant review brand, Zagat.
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SOURCE The Infatuation