DALLAS, April 29, 2014 /PRNewswire/ -- The Integer Group®, a leading global promotional, retail and shopper marketing agency, has appointed Nick Hoadley as Senior Vice President, Director of Insight & Strategy at Integer's Dallas office.
Nick is a leader in shopper marketing strategy with global experience in Europe, Asia, and the U.S. He built his planning career at G2, now Geometry Global, as Regional Shopper Marketing Director for Europe, Middle East and Africa, where he was instrumental in developing a new approach to shopper marketing for key clients such as P&G. Nick was also previously President of G2 Promotional Marketing, based in Chicago, where he developed winning customer-specific programs for household name brands such as Kraft.
"Nick's deep brand and shopper marketing expertise, paired with his impressive career and global insight, make him an excellent addition to The Integer Group," said Ellen Cook, President of Integer Dallas. "We are thrilled to have him join our Insight & Strategy team and bring a unique perspective to the group."
About The Integer Group
The Integer Group (www.integer.com) is one of the world's largest promotional, retail and shopper marketing agencies and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE The Integer Group