DENVER, Feb. 15, 2013 /PRNewswire/ -- The Integer Group, a leading global promotional, retail and shopper marketing agency, has opened a Bentonville office. This office follows the opening of several offices around the globe over the past year.
Integer® opened their latest office near Bentonville, Arkansas as a means to better serve their existing Kellogg's and MillerCoors clients. A Bentonville presence is an important addition to Integer's map because it's the home of the largest retailer in the world: Walmart, with whom many Integer clients work closely.
"We are extremely excited to have people on the ground who can quickly respond to our clients' needs," said Mike Sweeney, CEO of Integer. "The proximity allows us to closely collaborate with our clients and develop programs that help drive their business."
Integer recognizes that shopping doesn't just happen within the aisles of a store, nor does it only happen online. It's a continuum—one that's not always linear or logical, but one that is constant. They call this The Shopper Continuum®. Integer's core competency lies in understanding the difference between consumers and shoppers, and how their attitudes and behaviors change along the path to purchase, which is what drives shoppers from consideration to purchase to advocacy.
About The Integer Group
The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com.
SOURCE The Integer Group