The Integer Group Tapped as Transamerica's Brand AOR

Jul 21, 2014, 11:30 ET from The Integer Group

DENVER, July 21, 2014 /PRNewswire/ -- Transamerica has selected The Integer Group to be its primary brand agency to help build its brand with each of its key audiences: consumers, intermediaries and customers. The Integer Group will develop key communications and advertising strategies to effectively position Transamerica products and services across all channels.  

"The Integer Group has demonstrated innovation and creativity in its ability to reach diverse target markets with a focus on consumer and business marketing. We believe they are the right firm to help us evolve our Transform Tomorrow® platform and drive positive engagement with our brand at all levels," said Bill Tate, SVP of Marketing at Transamerica.  

Transamerica conducted a formal review beginning in April and considered a wide range of high-quality national agencies from New York to San Francisco and selected The Integer Group. "Transamerica is one of those truly iconic brands that inspires people to do great advertising. We are thrilled to be working with Transamerica and look forward to a long and successful relationship," said Mike Sweeney, CEO of Integer.  

About The Integer Group
The Integer Group® ( is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East, and North and South America. Join the conversation on shopping culture and brand strategy at

About Transamerica
With a history that dates back over 100 years, the Transamerica companies are recognized as leading providers of life insurance, savings and retirement and investment solutions, serving millions of customers throughout the United States and Canada.

Transamerica works to Transform Tomorrow® for those who entrust its dedicated professionals with their financial needs, helping them take the necessary steps to achieve their long-term goals and aspirations. Transamerica's 10,000 employees serve nearly every customer segment, providing a broad range of quality life insurance and savings products, individual and group pension plans, as well as asset management services. In 2013, Transamerica fulfilled its promises to customers, paying over $6.5 billion in benefit claims, including return of premiums paid.

Transamerica's corporate headquarters are based in Cedar Rapids, Iowa and Baltimore, Maryland. Transamerica is a member of the Aegon group of companies. Aegon is one of the world's largest life insurance, pension and asset management groups, operating in over 25 markets worldwide with over 27,000 employees. For the full year 2013, Aegon managed €475 billion in revenue generating investments.

The reference to Transamerica and Aegon relates to affiliated operating companies.

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SOURCE The Integer Group