The Internet Protocol Television Market size is set to grow by USD 74,860.43 million from 2022-2027, Rise in mobile and smart device adoption drives the market- Technavio

NEW YORK, June 16, 2023 /PRNewswire/ -- The global internet protocol television market size is estimated to grow by USD 74,860.43 mn from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 17.77% during the forecast period.  North America is estimated to account for 32% of the global internet protocol television market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth of the market in the region is fueled by the growth of over-the-top (OTT) services. Considerably, the growth is due to the US and Canada, which have large subscriber bases for OTT services. However, these services allow customers to access their Internet protocol television (IPTV) content over the Internet without the need for a traditional pay TV subscription. OTT IPTV services are increasing in popularity in North America, led by services such as Netflix, Hulu, and Amazon Prime Video. The United States is the largest contributor to the market in North America, with numerous IPTV service providers operating in the country. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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Internet Protocol Television Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on Component (Hardware, Software, and Services), Type (Wired and Wireless), and Geography (North America, Europe, APAC, Middle East and Africa, and South America). 

• The market share growth by the hardware segment will be significant during the forecast period. It contains the physical elements required to provide IPTV services. These components include set-top boxes, routers, switches, and other network devices such as Set-top boxes (STBs), Routers and switches, and other networking equipment. Additionally, this segment delivers significant components which are very crucial in the smooth functioning of internet protocol televisions(IPTV) and providing high-quality IPTV services. Thus, this segment is of great importance, driving the growth of the market during the forecast period. 

Insights on the market contribution of various segments including country and region wise, historic (2017 to 2021) and forecast market size (2023 to 2027) - Download a Sample Report

Internet Protocol Television Market – Market Dynamics
Key factor driving market growth

The rise in mobile and smart device adoption is a major driver for the growth of the Internet protocol television (IPTV) market during the forecast period. The advancement of mobile and smart devices is a significant driver of the global IPTV market. Smartphones, tablets, and smart TVs are becoming more and more popular, and users demand access to their favourite TV shows, movies, and other entertainment content on these devices. The advancement of mobile and smart devices has enabled Internet protocol television(IPTV) service providers to offer new services and features that were not previously available. Cloud-based IPTV services also allow subscribers to store and access their favourite content from any internet-connected device. Recognizing the potential of mobile and smart devices, some IPTV service providers have started offering apps and other features to meet this growing demand. For instance, Sling TV offers apps for smart TVs, game consoles, and mobile devices, giving users easy access to their favourite shows and movies on their preferred devices. Hence, the advancement of mobile and smart devices is anticipated to be the major driver of the market during the forecast period. 

Leading trends influencing the market 

Growth in demand for video-on-demand (VOD) is a key trend influencing the internet protocol television market growth. VOD refers to the ability to watch movies, TV shows, and other content on demand without being tied to a broadcast schedule. This attribute is highly desirable for consumers who want the flexibility to watch content on their own schedule. However, the popularity of VOD services is fueled by the drastic growth of the internet and the spread of smartphones, tablets, and other mobile devices. According to Statista's report, the VOD market worldwide is expected to exceed USD 125 billion by 2025. This growth is anticipated to be driven by increased demand for original content, increased mobile video consumption, and increased availability of high-speed Internet. VOD services also provide a personalized viewing experience, permitting users to watch content on demand, on any device, from anywhere. Therefore, increasing demand for VOD services will drive the growth of the market during the forecast period. 

Major challenges hindering the market growth

Piracy and illegal streaming are impeding the IPTV market growth. Piracy and illegal streaming are significant challenges for the market. Piracy refers to the unauthorized use or distribution of copyrighted content, and illegal streaming refers to the unauthorized streaming of copyrighted content over the Internet. However, these activities not only violate copyright laws but also influence the revenue of Internet protocol television(IPTV) service providers, content creators, and distributors. Many people who engage in piracy and illegal streaming do so to access content without paying. As a result, legitimate IPTV service providers are missing out on potential revenue, which can affect their investment in new content and service improvements. This can eventually lead to poor service quality and adversely impact customer satisfaction and retention. Furthermore, piracy and illegal streaming can also adversely impact consumers. Pirated content often lacks the same level of quality and reliability as legitimate content and can also pose security risks to users' devices. Hence, piracy and illegal streaming are expected to pose significant challenges to the IPTV market during the forecast period.  

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021) and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this Internet Protocol Television Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the internet protocol television market between 2023 and 2027
• Precise estimation of the size of the internet protocol television market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the Internet Protocol Television Market industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Internet Protocol Television Market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global internet protocol television market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on global internet protocol television market 2017 - 2021 ($ million)

• 4.2 Component Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Component Segment 2017 - 2021 ($ million)

• 4.3 Type Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Component

• 6.1 Market segments 
• Exhibit 30: Chart on Component - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Component - Market share 2022-2027 (%)

• 6.2 Comparison by Component 
• Exhibit 32: Chart on Comparison by Component
• Exhibit 33: Data Table on Comparison by Component

• 6.3 Hardware - Market size and forecast 2022-2027
• Exhibit 34: Chart on Hardware - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Hardware - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Hardware - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Hardware - Year-over-year growth 2022-2027 (%)

• 6.4 Software - Market size and forecast 2022-2027
• Exhibit 38: Chart on Software - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Software - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Software - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Software - Year-over-year growth 2022-2027 (%)

• 6.5 Services - Market size and forecast 2022-2027
• Exhibit 42: Chart on Services - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Services - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Services - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Services - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Component 
• Exhibit 46: Market opportunity by Component ($ million)
• Exhibit 47: Data Table on Market opportunity by Component ($ million)

7 Market Segmentation by Type

• 7.1 Market segments 
• Exhibit 48: Chart on Type - Market share 2022-2027 (%)
• Exhibit 49: Data Table on Type - Market share 2022-2027 (%)

• 7.2 Comparison by Type 
• Exhibit 50: Chart on Comparison by Type
• Exhibit 51: Data Table on Comparison by Type

• 7.3 Wired - Market size and forecast 2022-2027
• Exhibit 52: Chart on Wired - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Wired - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Wired - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Wired - Year-over-year growth 2022-2027 (%)

• 7.4 Wireless - Market size and forecast 2022-2027
• Exhibit 56: Chart on Wireless - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Wireless - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Wireless - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Wireless - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Type 
• Exhibit 60: Market opportunity by Type ($ million)
• Exhibit 61: Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 South Korea - Market size and forecast 2022-2027
• Exhibit 103: Chart on South Korea - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on South Korea - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on South Korea - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on South Korea - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 107: Market opportunity by geography ($ million)
• Exhibit 108: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 12.3 Aferian plc 
• Exhibit 115: Aferian plc - Overview
• Exhibit 116: Aferian plc - Product / Service
• Exhibit 117: Aferian plc - Key offerings

• 12.4 Akamai Technologies Inc. 
• Exhibit 118: Akamai Technologies Inc. - Overview
• Exhibit 119: Akamai Technologies Inc. - Business segments
• Exhibit 120: Akamai Technologies Inc. - Key offerings
• Exhibit 121: Akamai Technologies Inc. - Segment focus

• 12.5 AT and T Inc. 
• Exhibit 122: AT and T Inc. - Overview
• Exhibit 123: AT and T Inc. - Business segments
• Exhibit 124: AT and T Inc. - Key news
• Exhibit 125: AT and T Inc. - Key offerings
• Exhibit 126: AT and T Inc. - Segment focus

• 12.6 Broadcom Inc. 
• Exhibit 127: Broadcom Inc. - Overview
• Exhibit 128: Broadcom Inc. - Business segments
• Exhibit 129: Broadcom Inc. - Key news
• Exhibit 130: Broadcom Inc. - Key offerings
• Exhibit 131: Broadcom Inc. - Segment focus

• 12.7 Chunghwa Telecom Co. Ltd. 
• Exhibit 132: Chunghwa Telecom Co. Ltd. - Overview
• Exhibit 133: Chunghwa Telecom Co. Ltd. - Business segments
• Exhibit 134: Chunghwa Telecom Co. Ltd. - Key offerings
• Exhibit 135: Chunghwa Telecom Co. Ltd. - Segment focus

• 12.8 Cisco Systems Inc. 
• Exhibit 136: Cisco Systems Inc. - Overview
• Exhibit 137: Cisco Systems Inc. - Business segments
• Exhibit 138: Cisco Systems Inc. - Key news
• Exhibit 139: Cisco Systems Inc. - Key offerings
• Exhibit 140: Cisco Systems Inc. - Segment focus

• 12.9 Huawei Technologies Co. Ltd. 
• Exhibit 141: Huawei Technologies Co. Ltd. - Overview
• Exhibit 142: Huawei Technologies Co. Ltd. - Business segments
• Exhibit 143: Huawei Technologies Co. Ltd. - Key news
• Exhibit 144: Huawei Technologies Co. Ltd. - Key offerings
• Exhibit 145: Huawei Technologies Co. Ltd. - Segment focus

• 12.10 Moftak Solutions 
• Exhibit 146: Moftak Solutions - Overview
• Exhibit 147: Moftak Solutions - Product / Service
• Exhibit 148: Moftak Solutions - Key offerings

• 12.11 Orange SA 
• Exhibit 149: Orange SA - Overview
• Exhibit 150: Orange SA - Product / Service
• Exhibit 151: Orange SA - Key offerings

• 12.12 PJSC Rostelecom 
• Exhibit 152: PJSC Rostelecom - Overview
• Exhibit 153: PJSC Rostelecom - Product / Service
• Exhibit 154: PJSC Rostelecom - Key offerings

• 12.13 SK Telecom Co. Ltd. 
• Exhibit 155: SK Telecom Co. Ltd. - Overview
• Exhibit 156: SK Telecom Co. Ltd. - Business segments
• Exhibit 157: SK Telecom Co. Ltd. - Key offerings
• Exhibit 158: SK Telecom Co. Ltd. - Segment focus

• 12.14 Telefonica SA 
• Exhibit 159: Telefonica SA - Overview
• Exhibit 160: Telefonica SA - Business segments
• Exhibit 161: Telefonica SA - Key offerings
• Exhibit 162: Telefonica SA - Segment focus

• 12.15 Tellabs Access LLC 
• Exhibit 163: Tellabs Access LLC - Overview
• Exhibit 164: Tellabs Access LLC - Product / Service
• Exhibit 165: Tellabs Access LLC - Key offerings

• 12.16 Tripleplay Interactive Network Pvt. Ltd.
• Exhibit 166: Tripleplay Interactive Network Pvt. Ltd. - Overview
• Exhibit 167: Tripleplay Interactive Network Pvt. Ltd. - Product / Service
• Exhibit 168: Tripleplay Interactive Network Pvt. Ltd. - Key offerings

• 12.17 ZTE Corp. 
• Exhibit 169: ZTE Corp. - Overview
• Exhibit 170: ZTE Corp. - Business segments
• Exhibit 171: ZTE Corp. - Key news
• Exhibit 172: ZTE Corp. - Key offerings
• Exhibit 173: ZTE Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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