The Invasion is Underway! DaGeDar™ Begins Landing in Toy Aisles Across America

ST. LOUIS, Aug. 8, 2011 /PRNewswire/ -- DaGeDar™ supercharged battle balls are being unleashed starting today, bringing the hottest game of speed, skill and collectability to kids everywhere. Created by Cepia LLC, the makers of ZhuZhu Pets®, DaGeDar™ challenges kids' creativity and encourages imaginative play with thrilling tracks, loops and stunts performed by hundreds of battle-hungry racing balls, each one with its own cool graphic and character spirit. There are over 120 DaGeDar™ balls to collect, race and battle.

(Photo: http://photos.prnewswire.com/prnh/20110808/CG49095)

DaGeDar™ is a game where kids create their own rules on how to play.  With no batteries required, DaGeDar™ is a simple, intuitive game of racing, speed and fun. House rules allow kids to bring their own creativity to the world of DaGeDar™. According to Nickelodeon's 2010 Permission to Play study, "60% of kids prefer to play something when they can make up the rules or instructions, rather than play something that already has rules or instructions."

"In creating DaGeDar™, we've tapped into the proven play patterns that boys love – the desire to play a game that lets them define the rules and use their own imaginations," said Russ Hornsby, CEO, Cepia LLC. "The design of the tracks, speed of the battle balls and overall strategy to win the game literally changes every time you play DaGeDar™."

DaGeDar™ was tested in Phoenix, Ariz., where kids and parents most commonly described playing the game as "addicting fun." Toy reviewers are already saying DaGeDar™ looks to be one of the hottest toys for the 2011 holiday season. DaGeDar™ has also been tested through in-home parties by mom and dad bloggers, receiving rave reviews from parents and kids alike, who provided insights such as:

• "I have this strong feeling that these are gonna be hot toys this holiday season." – The Frugal Wife
• "The cool graphics and stories behind these balls makes them collectible, and I love that they don't require batteries!" – The Enchanted Tree
• "Never in my life have I seen a group of kids so mesmerized by a toy." – New Age Mama

DaGeDar™ embodies the simple concept of creative game play through collaboration, collectability and sociability. It's a simple, intuitive, fun game, but with a wild, modern day spin for today's generation.

What is DaGeDar™?

Battle balls with steel core centers, each DaGeDar™ (pronounced da-geh-dar) has its own name and graphic that reflects the radical racer within. Each ball weighs approximately 33 grams and is 33 millimeters in diameter with collector's codes on the back so kids can log on to www.dagedar.com to learn more about their DaGeDar™ character's story, which translates to its racing power within.

Unleashing DaGeDar™'s Spirit

In a far-off intergalactic region, there exists Dimension 33, home of DaGeDar™ spirit-like entities. Each DaGeDar™ has a different quest, tale and motivation, but they all live for one bonding drive: racing! Powered by their emotional charge, DaGeDar™ break through a veil entering earth's atmosphere in their ball-like racing forms and the mission of each player is to master the game of racing, ultimately unleashing the spirit within!

DaGeDar™ Characters and Accessories

There are rare special edition collector's balls that bare the number 33. They are elite racers from Dimension 33, so naturally there are fewer, making the quest to collect them all even more fun.

• Click01010- Spends his time as a cyber bounty hunter. Armed with a Blastron XC9 Cyber Cannon, he is sure to dominate the racetrack
• Swahilio02028- A mystic shaman, who controls three special animal spirit guides, Swahilio02028 has mad roller blade skills, making him a valiant competitor on the racetrack
• Gaboon02035- Gaboon02035 is a military engineered bio weapon. An armor-outfitted reptile, he slinks into tight spots to infiltrate enemy strongholds and thus is known for his famous surprise attack

House Rules Rule! DaGeDar™ Gameplay, Tracks and Accessories

DaGeDar™ battle balls require the perfect combination of speed and skill to successfully race through thrilling loops and turns in three track sets. Players determine how to play, whether it's racing against friends or collecting points, DaGeDar™ racing changes every time. "House rules" rule, letting players determine how to play and ultimately how to win!

Accessories

• High Speed Stunt Jump Track- Perfectly propel DaGeDar™ through the loop and into the cup
• High Speed Score Zone Raceway- Race against the competition; the lane narrows and points determine the champion
• Two Lane Battle Jump Raceway- Balls race head to head, launching over an extreme jump to the finish
• Launchers- Players can unleash their DaGeDar™ in ultimate rapid fire
• Carrying Case- Load DaGeDar™ in the carrying case and take them on the go. Carrying cases fit up to three battle balls!
• Spinners- Knock away competition while with wildly whirling spinners
• Dual Top Speed Start Gate- Get a head start with the Dual Top Speed Start Gate

DaGeDar™ is available at select national retailers starting August 8, 2011. DaGeDar™ balls, tracks and spinners are sold separately and range from $4.99-$19.99, ages 4+.

About Cepia LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness and passion are the heart of Cepia and everything it creates. Cepia's toy building enterprises include: Glo-E™, ZhuZhu Pets®, Kung Zhu™, ZhuZhu Princess™, ZhuZhu Babies™, ZhuZhu Puppies™ and their newest venture, DaGeDar™. ZhuZhu Pets® has received top honor Toy of the Year recognition in five countries, including 2010 "Toy of the Year," "Most Innovative Toy" and "Best Girls Toy" at the 2010 TOTY Awards in the U.S.  All toys from Cepia LLC are sold globally through national chain retail outlets and independent toy stores. For more information, please visit www.cepiallc.com, www.zhuniverse.com and www.dagedar.com.

Media Contact:
Grant Deady
Zeno Group
(312) 396-9734
[email protected]

SOURCE Cepia LLC