The Kindness Card Experiment Encourages Goodwill Throughout New York City

According to a 2017 study by Wakefield Market Research, 93 percent of New Yorkers believe that if even 10 percent of people living in the city were kinder, it would transform the city. They're on the right track, as the same research report found that 89 percent of New Yorkers report having done something kind for a stranger in just the past 24 hours such as: holding a door open for them (64%), giving them directions (40%), or giving them a compliment (35%).

The Kindness Card intends to create a social movement for change that encourages and celebrates moments of kindness by giving New Yorkers the power to improve their day, their communities, and their city with simple acts of kindness that connect us to each other.

How The Kindness Card Works:

Starting today, approximately 5,000 Kindness Cards are being released throughout New York's five boroughs. Any recipient of a card must pass it to a fellow New Yorker, inspiring a chain reaction of kindness throughout the city. New Yorkers are encouraged to reward a stranger, or friend, for acts small and large: helping someone cross the street, holding a door, paying it forward, giving directions, etc. With each pass, The Kindness Card is reloaded with $10 that can be redeemed for a gift card online or donated to a local charity before it should be passed on to the next deserving person.  The Kindness Card's online activation platform also encourages recipients to share stories as a way to inspire others and illustrate the multiple places throughout the city where kindness was found.

The success of this experiment is in the hands of each participant, who has the power to pass kindness on by engaging in the act of physically handing off the card to another New Yorker, and so on. Giving the card also encourages interaction amongst strangers, acknowledges others' good deeds and helps give back to this movement. But, you don't need a Kindness Card to actively participate in the movement. Change comes from within, and each of us has the power to take action and make an impact for a kinder New York.

For more information on The Kindness Card, and to participate in the social experiment, visit www.kindnesscard.com or find them on Facebook, Instagram or Twitter.

About The Kindness Card

The Kindness Card Experiment is a social movement for change that draws attention to the power people have to improve themselves, their communities, and their city with simple acts of kindness that connect us to each other. This initiative celebrates positive acts of kindness via a social experiment circulating 5,000 physical cards (representative of kindness) across the five boroughs of New York City for 30 days, to see just how much kindness the community can spread together. The goal is to encourage interaction spanning the city streets, and bringing awareness behind just how kind of a place NYC actually is. #KindnessIsHere

SOURCE The Kindness Card

Related Links

http://www.kindnesscard.com/